Finance Flexibility

Banks adopt greater flexibility to appeal to younger consumers

Implications - Banks and financial institutions are trying to better serve the Millennial consumer by offering greater flexibility and customization. The economic climate has forced Millennials to make financial goals that differ vastly from those of previous generations. Understanding what these new goals are, and how they are shaped by a growing peer-to-peer economy, is important when it comes to crafting services that are targeted and relevant for this new consumer base.
SCORE 4.9
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67,202 Total Clicks
Jun 15 - May 16
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Featured Examples
Millennial Banking Apps - The Neat App for Budgeting Teaches Young People Financial Literacy
SCORE 7
Warm 2,838 Clicks Pub: May 1, 16
Millennial Banking Apps
The Neat App for Budgeting Teaches Young People Financial Literacy
This bank account app for budgeting is designed specifically for the millennial generation. Based in Hong Kong, the Neat app is described as “your financial buddy,” making banking an easy,... [More]
Mobile Banking Ventures - ZenBenx is an Innovative New Service Perfect for Roaming Millennials
SCORE 5.2
Warm 847 Clicks Pub: Jul 3, 15
Mobile Banking Ventures
ZenBenx is an Innovative New Service Perfect for Roaming Millennials
ZenBanx is a fascinating new mobile banking service that is likely to fit very well with the nomadic lifestyle common with plenty of millennial consumers. Having just launched in early 2015, the... [More]
Money-Saving Apps - TD Bank's Partnership With Moven is Resulting In a Behavior-Changing TD App
SCORE 4.6
Average 1,785 Clicks Pub: Jun 26, 15
Money-Saving Apps
TD Bank's Partnership With Moven is Resulting In a Behavior-Changing TD App
In an effort to help their customers better track their spending habits, the Toronto-Dominion Bank is partnering up with New York-based app developer Moven on the TD app. Although TD Bank has been... [More]
Hands-Free Banking Apps - Dutch ING Customers are Able to Transfer Money by Speaking Out Loud
SCORE 2.9
Mild 677 Clicks Pub: Sep 18, 15
Hands-Free Banking Apps
Dutch ING Customers are Able to Transfer Money by Speaking Out Loud
Transferring money on a smartphone just became easier for Dutch ING customers thanks to a new feature on the app that allows for voice-controlled mobile banking. The first bank in Europe to offer... [More]
Exclusively Online Banks - This UK Bank Will Operate Almost Entirely as a Mobile Banking App
SCORE 3.9
Mild 559 Clicks Pub: Jun 29, 15
Exclusively Online Banks
This UK Bank Will Operate Almost Entirely as a Mobile Banking App
‘Atom’ is a new mobile-first challenger bank, which is set to operate exclusively as a mobile banking app. While many banks have their own mobile applications, Atom will only be... [More]
Flexible E-Commerce Payments - Faspay and Bank Permata Permit Payment by Phone, ATM and More
SCORE 3.3
Mild 317 Clicks Pub: Nov 6, 15
Flexible E-Commerce Payments
Faspay and Bank Permata Permit Payment by Phone, ATM and More
Payment provider Faspay and Bank Permata recently teamed up to enhance e-commerce payments by offering new options to online shoppers. When shopping online, this flexible payment system means that... [More]
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