Finance Flexibility

Banks adopt greater flexibility to appeal to younger consumers

Implications - Banks and financial institutions are trying to better serve the Millennial consumer by offering greater flexibility and customization. The economic climate has forced Millennials to make financial goals that differ vastly from those of previous generations. Understanding what these new goals are, and how they are shaped by a growing peer-to-peer economy, is important when it comes to crafting services that are targeted and relevant for this new consumer base.

Workshop Question - In the context of the peer-to-peer economy, what are ways in which your brand can address consumers' goals?
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Jan 17 - Sep 18
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Featured Examples
Lifestyle-Focused Banking Apps - The 'Bank of East Asia' App Connects Money with Day-to-Day Needs
SCORE 7.8
This Year and Hot 1,122 Clicks Pub: May 2, 18
Lifestyle-Focused Banking Apps
The 'Bank of East Asia' App Connects Money with Day-to-Day Needs
There’s no question that banking apps are a dime a dozen these days, but the fact of the matter is that most of these smartphone apps are designed to help you simply keep control over your... [More]
Flexible Bank Designs - The Design of the Mobile Hello bank! by Cetelem Targets a Young Clientele
SCORE 6.1
This Year and Warm 927 Clicks Pub: Feb 19, 18
Flexible Bank Designs
The Design of the Mobile Hello bank! by Cetelem Targets a Young Clientele
‘Hello bank!’ by Cetelem sets itself apart as a bank that’s simple, intuitive and as mobile as its customers, and these values are reflected in the design of its physical space.... [More]
Millennial-Focused Banking Platforms - Zag Bank's Business Puts Millennial Banking to the Forefront
SCORE 6.4
This Year and Warm 352 Clicks Pub: Sep 11, 18
Millennial-Focused Banking Platforms
Zag Bank's Business Puts Millennial Banking to the Forefront
Zag Bank is a millennial banking platform that is tech-savvy and easy-to-use. The entire business model of the establishment is determined through “a council of young Canadians” who were... [More]
Personal Finance Chatbots - 'Ernest' Helps with Finance Management by Answering Questions
SCORE 3
Mild 325 Clicks Pub: Jan 4, 17
Personal Finance Chatbots
'Ernest' Helps with Finance Management by Answering Questions
‘Ernest’ is a new kind of AI chatbot that will help with finance management to effectively provide insight into personal finances in a more straight-forward way. More consumers are... [More]
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