Organizations highlight social issues by offering negotiable fares
Implications - Whether as a means to offsetting urban traffic or as a reward for completing a set of exercises, activities that offer participants complimentary subway fare encourage them to adopt more positive behaviors. The gamification aspect makes participation feel leisurely, while in the long-term, the bartered model seeks to replace harmful behaviors with positive ones by emphasizing their benefit to the entire community.
Workshop Question - How can your brand incorporate gamified elements into the changes it is seeking to make?
Trend Themes
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Gamification — By offering activities that make participation feel leisurely, individuals are more likely to adopt more positive behaviors.
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Bartering Model — Highlighting social issues and incentivizing positive behaviors can replace harmful behaviors with positive ones.
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Sustainable Initiatives — Sustainability is an important trend that is emerging as more cities adopt mechanisms that encourage recycling and sustainable practices.
Industry Implications
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Transportation Industry — Transit companies, including subways and trains, can adapt to new business practices by offering commuters a chance to engage in positive behaviors.
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Public Health Industry — Public health organizations can promote healthy behaviors by providing individuals with incentives to exercise.
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Charity and Non-profit Industry — Charities and non-profits can use this business model and gamification to engage potential donors and raise awareness for important causes.
4 Featured, 35 Examples:
155,163 Total Clicks
Date Range:
Nov 13 — Sep 15
Trending:
Average
Consumer Insight Topics:
