Organizations highlight social issues by offering negotiable fares
Implications - Whether as a means to offsetting urban traffic or as a reward for completing a set of exercises, activities that offer participants complimentary subway fare encourage them to adopt more positive behaviors. The gamification aspect makes participation feel leisurely, while in the long-term, the bartered model seeks to replace harmful behaviors with positive ones by emphasizing their benefit to the entire community.
Workshop Question - How can your brand incorporate gamified elements into the changes it is seeking to make?
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