An interactive installation by designers at moriyuku ochiai architects/twoplus-a entitled ‘Forest of Business Cards’ allows visitors to completely change the sculpture’s structure. The gargantuan installation is composed of artwork from 200 artists printed on business cards along with contact information.
All of the cards are mounted on a Styrofoam wall. Visitors are able to walk up to the installation and take or move cards. As a result, the exhibit is constantly evolving as cards organically shift around the wall.
The Forest of Business Cards was inspired by the Olympic games where people of different nationalities from around the world congregate. Just like the Olympics, the installation is the result of the work of many professionals placed in one location.
Why This Trend Is Growing
- Interactive Installations
- Creating interactive installations in art and design allows for unique visitor experiences and constantly evolving exhibits.
- Crowdsourced Artwork
- Incorporating crowdsourced artwork in installations provides opportunities for collaboration and showcasing diverse talent.
- Dynamic Exhibition Spaces
- Designing exhibition spaces that can adapt and change based on visitor interaction encourages engagement and creativity.
Industries Being Reshaped
- Art and Design
- The art and design industry can leverage interactive installations and crowdsourced artwork to create immersive and ever-changing experiences for visitors.
- Event Management
- Event management professionals can explore the concept of dynamic exhibition spaces to create engaging and interactive experiences for attendees.
- Marketing and Advertising
- Incorporating interactive installations and crowdsourced artwork in marketing campaigns can help brands captivate audiences and foster creativity.
