This tortilla chip branding is a perfectly sun-drenched, vibrant interpretation of the flavors of Baja California. The intentionally worn out, rustic packaging design is a nod to the hand-painted signs lining dusty Mexico streets.
The range comes in a variety of flavors including nacho cheese, sea salt & coriander and habanero. There are also four flavors of dip, including sour cream & chive, hot salsa and spicy BBQ.
The rustic packaging design for this line of Tesco's chips is an expertly executed attempt to establish the value of the product, especially given its quality and level of authenticity, which any supermarket brand must prove. This new look for the line of Tesco's products is sure to help reinvigorate the branded foods public image.