Cold-brewed beverages are adapted to suit the needs of health-minded consumers
Implications - Cold-brewed drinks are being initiated into mainstream culture with the inclusion of health-conscious recipes. Appealing to the purist consumer, these cold brews are lightly sweetened with natural sugars, fruit juices and floral flavors and, as cold brew continues to rise in popularity, it will give way to many manifestations to address a wider consumer base.
Workshop Question - How can you adapt a current trend to create a fresh take that will entice curious consumers?
Trend Themes
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Healthy Cold-brew Drinks — Cold-brewed drinks are now being initiated into mainstream culture with the inclusion of health-conscious recipes.
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Unique Coffee & Tea Blends — Novel flavors and forms are being introduced in the food and beverage industry to satisfy a taste for adventure.
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Superfood Caffeinated Beverages — Beverages are being prepared with cold-brewed coffee and ingredients such as chia and hemp seeds, raw cacao, and chaga mushrooms to provide a healthy boost of energy.
Industry Implications
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Food and Beverage — As people become more health-conscious, food and beverage companies are seeking to provide consumers with more choices for healthy drinks.
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Plant-based Beverages — Beverage makers are coming out with unique plant-based water types from unusual sources like artichoke, cactus, olive, and birch.
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Cleanse Drinks — More and more companies are producing flavored drinks with powerful antioxidant and cleansing properties to appeal to health-minded consumers.
