For many companies, selling coconut water has become a million dollar business, but consumers are now looking for the next big thing in healthy water. As crazy as maple and birch bark water sound, there's an even more unusual product on the market—ARTY's artichoke water.
The plant-based beverage is made from the stem, leaf, heart and flower of California artichokes. To make the drink easy to get down, it's been combined with organic lemon, apple, spearmint and sweetened with organic blue agave and monk fruit. Aside from these natural additions, the drink contains no artificial flavoring, coloring or caffeine.
As far as some of the reasons you might want to consume artichoke water, there are numerous reasons from detoxification and weight management to lowering cholesterol levels and improving the look and texture of skin. Just as the flavor and benefits of coconut water appeals to a niche audience, ARTY does too.
Why This Trend Is Growing
- Plant-based Beverages
- Opportunity to develop innovative plant-based beverages using unconventional ingredients like artichokes.
- Natural and Organic Drinks
- Disruptive innovation opportunity to create healthy water options made without artificial flavoring or coloring.
- Specialized Health Drinks
- Market potential for specialized health drinks tailored towards specific benefits like detoxification, weight management, and cholesterol reduction.
Industries Being Reshaped
- Beverage Industry
- Disruptive innovation opportunity for the beverage industry to explore novel ingredients and develop unique drinks to cater to evolving consumer preferences.
- Health and Wellness Industry
- Opportunity for the health and wellness industry to create specialized products that target specific health benefits and appeal to health-conscious consumers.
- Natural and Organic Food Industry
- Disruptive innovation opportunity for the natural and organic food industry to expand into the healthy water market with innovative products made from unconventional ingredients.
