Caliwater's Cactus Water is a plant-based water made from the fruit of the prickly pear cactus. The beverage is 100% natural and is loaded with benefits for the body in the form of electrolytes, vitamins, minerals and antioxidants. As well as assisting with hydration, cactus water's rare properties are known to work wonders on the skin.
Free of fat, preservatives, GMOs as well as artificial colors and flavorings, this drink shows some of the nourishing goodness that nature can provide. As far as taste, a few of the flavorful ingredients that can be found in this blended drink are filtered water, prickly pear puree, organic lemon juice sweetened with organic cane sugar.
As the sales of super hydrating coconut water continue to skyrocket as a sports drink, a number of other alternative water products like artichoke, maple, birch bark and cactus are also emerging.
Key Themes Behind This Trend
- Plant-based Water
- The emergence of alternative plant-based waters like cactus could encourage experimentation with other plant sources to create new and unique flavored waters.
- Natural Hydration
- The popularity of natural, electrolyte-filled drinks like cactus water presents an opportunity for disruptive innovation in the beverage industry to create healthy and water alternatives to consumers.
- Functional Beverages
- The inclusion of vitamins, minerals, and antioxidants in functional beverages like cactus water that provide health benefits could pave the way for new beverage innovations that combine both health and hydration benefits.
Where This Applies
- Beverages
- The beverage industry can capitalize on the trend of plant-based waters and create new and unique flavor profiles to meet consumer demand.
- Sports Nutrition
- As consumers shift towards natural hydrating alternatives, sports nutrition companies can take advantage of this trend by creating innovative natural and electrolyte-filled products.
- Skin Care
- The skin benefits of cactus water could encourage the beauty industry to use ingredients like prickly pear cactus in skincare products, experimenting with different plant-based sources for high-quality and sustainable skincare lines.
