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Athletic Projection

Sports fans get an enriched experience with virtual reality tech

Implications - Given the increasing inaccessibility of experiencing professional sports in person, brands have begun employing virtual reality technology as a means to enhancing the spectator experience. Whether to show off the luxuries of a stadium's best seats or to provide an on-field perspective, such applications of virtual reality serve to create meaningful experiences between a brand and consumer while offering a feeling of customization that is not otherwise possible for those at home.

SCORE 4.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 51 Examples: 159,200 Total Clicks

Date Range: Feb 14 - May 16

Trending: Mild

Consumer Insight Topics: Tech Marketing Lifestyle Sports Interactive Branding

Featured Examples

VR-Powered Stadium Experiences - The Boston Red Sox VR Concept Transports Fans Behind the Scenes

SCORE 6

Warm 1,454 Clicks Pub: May 17, 16

VR-Powered Stadium Experiences

The Boston Red Sox VR Concept Transports Fans Behind the Scenes

Boston Red Sox VR headsets were given to baseball fans at this year’s season opener event in an effort to make game day a more memorable and interactive experience. Stadium visitor were each... [More]

Virtual Soccer Stadium Visits - Manchester United 'Front Row' Brought Fans to the Field with Google+

SCORE 4.8

Average 1,044 Clicks Pub: Apr 26, 14

Virtual Soccer Stadium Visits

Manchester United 'Front Row' Brought Fans to the Field with Google+

The Manchester United ‘Front Row Story’ gave diehard fans all over the world to get as close to a real football game as they could from different countries. Since it’s a huge... [More]

VR Soccer Broadcasts - The Manchester City VR Broadcast Gives Fans a New Way to Enjoy Soccer Games

SCORE 3.7

Mild 788 Clicks Pub: May 17, 16

VR Soccer Broadcasts

The Manchester City VR Broadcast Gives Fans a New Way to Enjoy Soccer Games

Sky Sports recently teamed up with the VR startup LiveLike to launch the Manchester City VR broadcast. With many sports teams looking for new ways to keep young fans engaged, this partnership... [More]

Virtual Rugby Training Experiences - Wear the Rose by O2 Lets Fans Play with Elite Rugby Players

SCORE 3.6

Mild 1,188 Clicks Pub: Feb 7, 14

Virtual Rugby Training Experiences

Wear the Rose by O2 Lets Fans Play with Elite Rugby Players

O2’s ‘Wear the Rose’ gives rugby fans the chance to train alongside the best, England Rugby’s Elite Player Squad, in an immersive virtual environment, just by putting on an... [More]

Player-Connected Rugby Jerseys - This Smart Jersey Will Allow Fans to Feel the Exhaustion of Players

SCORE 2.9

Mild 490 Clicks Pub: Jul 2, 15

Player-Connected Rugby Jerseys

This Smart Jersey Will Allow Fans to Feel the Exhaustion of Players

Wearable Experiments has collaborated with the Dutch Ladies 7’s rugby team, to produce a line of player-connected rugby jerseys. This piece of wearable sports technology is called the ‘NL... [More]

First-Person Soccer Videos - Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'

SCORE 2.5

Untested 303 Clicks Pub: Jul 29, 15

First-Person Soccer Videos

Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'

In order to celebrate the release of the new Hypervenom II shoe, Nike is making note of the occasion with one of the first interactive virtual reality videos on YouTube. The film dives into the &#... [More]