Category
Lifestyle
Festive Fusions
Trend cluster
Category
Athletic
Projection
Sports fans get an enriched experience with virtual reality tech.
3.7
Trend score
Trend
What is the Athletic Projection trend?
Athletic Projection: Given the increasing inaccessibility of experiencing professional sports in person, brands have begun employing virtual reality technology as a means to enhancing the spectator experience. Whether to show off the luxuries of a stadium's best seats or to provide an on-field perspective, such applications of virtual reality serve to create meaningful experiences between a brand and consumer while offering a feeling of customization that is not otherwise possible for those at home.
Trend themes
Themes within the Athletic Projection trend
Three behaviours holding the trend together01
Virtual Reality Spectator Experience
Brands are employing virtual reality to enhance spectator experiences and provide meaningful, customizable experiences to fans.
02
Player-Connected Wearable Technology
Wearable technology is being used to allow fans to connect with athletes and experience their emotions and physical sensations.
03
Virtual Reality Broadcasting
VR technology is being utilized to give fans a more immersive experience when it comes to watching live sports.
Industry implications
What the Athletic Projection trend means for industry
Where the trend changes the playbookFor
Sports
Brands are looking to enhance the spectator experience with the use of technology.
For
Wearable Technology
Wearable technology is being used to create emotional and physical connections between athletes and fans.
For
Broadcasting
Virtual reality and other technologies are being employed to elevate the game-watching experience and keep fans engaged.
Trend signals
Trend signals for Athletic Projection
Trend score 3.7 out of 10, from popularity 65%, activity 37%, freshness 8%.
Popularity65%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Athletic Projection trend
6 featured examples from Feb 7, 2014 to May 17, 2016CategoryLifestyle
VR-Powered Stadium Experiences
The Boston Red Sox VR Concept Transports Fans Behind the Scenes
The sports industry is using VR to enhance fan experiences and provide a more engaging viewing experience.
CategoryMarketing
Virtual Soccer Stadium Visits
Manchester United 'Front Row' Brought Fans to the Field with Google+
Creating immersive virtual experiences for fans to attend sporting events from their own homes.
CategoryLifestyle
VR Soccer Broadcasts
The Manchester City VR Broadcast Gives Fans a New Way to Enjoy Soccer Games
The VR soccer broadcast trend opens up opportunities for the sports broadcasting industry to revolutionize the way fans experience live games.
CategoryLifestyle
Virtual Rugby Training Experiences
Wear the Rose by O2 Lets Fans Play with Elite Rugby Players
The sports technology industry can explore opportunities to develop virtual reality platforms and tools that facilitate immersive sports training experiences.
CategoryTech
Player-Connected Rugby Jerseys
This Smart Jersey Will Allow Fans to Feel the Exhaustion of Players
Disruptive innovation opportunities in developing wearable sports technology that enhances fan experiences.
CategoryFashion
First-Person Soccer Videos
Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'
Sports companies can use interactive virtual reality to promote their brands and enhance engagement with fans.
