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Athletic Projection

Sports fans get an enriched experience with virtual reality tech

Implications - Given the increasing inaccessibility of experiencing professional sports in person, brands have begun employing virtual reality technology as a means to enhancing the spectator experience. Whether to show off the luxuries of a stadium's best seats or to provide an on-field perspective, such applications of virtual reality serve to create meaningful experiences between a brand and consumer while offering a feeling of customization that is not otherwise possible for those at home.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
166,395 Total Clicks
Date Range:
Feb 14 — May 16
Trending:
Mild

Featured Examples

VR-Powered Stadium Experiences
VR-Powered Stadium Experiences
The Boston Red Sox VR Concept Transports Fans Behind the Scenes
Boston Red Sox VR headsets were given to baseball fans at this year’s season opener event in an effort to make game day a more memorable and interactive experience. Stadium visitor were each... MORE
play_circle_filled Virtual Soccer Stadium Visits
Virtual Soccer Stadium Visits
Manchester United 'Front Row' Brought Fans to the Field with Google+
The Manchester United ‘Front Row Story’ gave diehard fans all over the world to get as close to a real football game as they could from different countries. Since it’s a huge... MORE
VR Soccer Broadcasts
VR Soccer Broadcasts
The Manchester City VR Broadcast Gives Fans a New Way to Enjoy Soccer Games
Sky Sports recently teamed up with the VR startup LiveLike to launch the Manchester City VR broadcast. With many sports teams looking for new ways to keep young fans engaged, this partnership... MORE
play_circle_filled Virtual Rugby Training Experiences
Virtual Rugby Training Experiences
Wear the Rose by O2 Lets Fans Play with Elite Rugby Players
O2’s ‘Wear the Rose’ gives rugby fans the chance to train alongside the best, England Rugby’s Elite Player Squad, in an immersive virtual environment, just by putting on an... MORE
Player-Connected Rugby Jerseys
Player-Connected Rugby Jerseys
This Smart Jersey Will Allow Fans to Feel the Exhaustion of Players
Wearable Experiments has collaborated with the Dutch Ladies 7’s rugby team, to produce a line of player-connected rugby jerseys. This piece of wearable sports technology is called the ‘NL... MORE
play_circle_filled First-Person Soccer Videos
First-Person Soccer Videos
Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'
In order to celebrate the release of the new Hypervenom II shoe, Nike is making note of the occasion with one of the first interactive virtual reality videos on YouTube. The film dives into the &#... MORE

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