Iced coffee becomes even easier to enjoy with instantaneous making methods
Implications - Maker culture and the cult of convenience are often two worlds at odds. When it comes to the former, hand-crafted is paramount, while for the latter, efficiency is key. Cold brew might be the answer to the maker culture movement, but iced coffee benefits the time-crunched consumer. By becoming even more efficient with instant methods of making and serving, iced coffee appeals to a compelling consumer desire for instant gratification.