The New Mini Chillattas from Cinnabon Give Consumers More Size Options

 - Apr 25, 2016
References: facebook & brandeating
In an effort to cater to a growing number of consumers who are looking for small indulgences, Cinnabon is now offering 10-ounce Mini Chillattas. While the miniature shakes are just as indulgent as the original Chillattas, the smaller size helps consumers avoid an unnecessary sugar rush.

Like the original, the new Mini Chillattas are blended beverages made from a mixture of fruit, cream and ice. There are five existing flavors for consumers to choose from, as well as a new Oreo Strawberry variety. Despite the indulgent ingredients, the 10-ounce serving size allows consumers to enjoy the drink without feeling as though they are overdoing it.

The new cup options from Cinnabon follows a similar move by Starbucks, which introduced Mini Frappuccino last summer as a way to give consumers more options when it comes to ordering blended drinks.