Category
Lifestyle
Festive Fusions
Trend cluster
Category
Handheld
Surveillance
Security brands put home monitoring in the hands of consumers.
3.7
Trend score
Trend
What is the Handheld Surveillance trend?
Handheld Surveillance: The marriage of busy lifestyles with connectivity has given way to a new form of home surveillance that allows for digital, handheld monitoring from afar. Across industries, eliminating the need for physical presence is valuable as it cuts down on time. This coincides well with the rise of iOT and the connected home.
Trend themes
Themes within the Handheld Surveillance trend
Three behaviours holding the trend together01
Connected Home Surveillance
The rise of iOT and the connected home has led to a new form of home surveillance that allows for digital, handheld monitoring from afar, which presents disruptive innovation opportunities for the mobile security and cloud-connected surveillance industries.
02
Streamlined Smart Security
The integration of WiFi and Bluetooth technology, remote access, and keyless entry has resulted in smart security systems, which presents disruptive innovation opportunities for the streamlined smart locks and DIY cellular security systems industries.
03
Video Doorbell Apps
The development of video doorbell apps that can be connected to smartphones, allowing users to communicate with anybody at the door, has revolutionized home security systems, which presents disruptive innovation opportunities for the video doorbell apps industry.
Industry implications
What the Handheld Surveillance trend means for industry
Where the trend changes the playbookFor
Mobile Security and Cloud-Connected Surveillance
The rise of mobile security drones and cloud-connected surveillance cameras presents disruptive innovation opportunities for the mobile security and cloud-connected surveillance industries.
For
Streamlined Smart Locks
The development of streamlined smart locks presents disruptive innovation opportunities for the home security and smart lock industry.
For
DIY Cellular Security Systems
The development of DIY cellular security systems presents disruptive innovation opportunities for the home security and DIY cellular security system industry.
Workshop question
How is the rise of IoT impacting your brand?
Trend signals
Trend signals for Handheld Surveillance
Trend score 3.7 out of 10, from popularity 61%, activity 43%, freshness 8%.
Popularity61%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Handheld Surveillance trend
5 featured examples from Apr 10, 2015 to May 9, 2016CategoryTech
DIY Cellular Security Systems
The Link Interactive Home Security Monitoring System is Easy to Use
Home security service companies can explore the development of DIY and wireless security systems to cater to customers who prefer to install security systems by themselves without…
CategoryTech
Cloud-Connected Surveillance Cameras
This Kodak Camera is Designed To Keep Tabs On Your Home
As the market for home surveillance cameras continues to grow, camera technology companies have the potential to create innovative solutions and disrupt current market leaders lik…
CategoryArt & Design
Streamlined Smart Locks
This High-Tech Door Lock Removes the Bulk of Other Smart Deabolts
Opportunity for companies to innovate and produce high-tech and user-friendly smart locks for homes.
CategoryTech
Mobile Security Drones
The Jackie Security Drone Can Be Controlled Via a Mobile App
The Jackie security drone presents disruptive innovation opportunities for enhancing home security systems through remote monitoring and surveillance.
CategoryArt & Design
Video Doorbell Apps
'Ring' is a Device That Connects to Smartphones to Alert Users of Any Visitors
The home security industry has the opportunity to leverage video doorbell technology to create smarter, more effective devices for protecting homes and property.
