Upscaling Breakfast

Breakfast brands set morning fare apart with upleveled ingredients

Implications - While breakfast has colloquially been referred to as the "most important meal of the day," it has rarely considered glamorous or sophisticated up until this point. Breakfast brands are leveraging the growing health movement as an opportunity to upscale the perception of the morning meal. Upleveled ingredients and sleek branding elevate breakfast from something routine and necessary to something rejuvenating and better-for-you, and all without sacrificing either convenience or on-the-go enjoyment.
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
45,161 Total Clicks
Sep 15 - Aug 16
Average
LifestyleFoodHealth
Featured Examples
Gourmet Breakfast Sandwiches - This Decadent Breakfast Sandwich Features High-End Ingredients
SCORE 5.8
Warm 1,495 Clicks Pub: Jan 14, 16
Gourmet Breakfast Sandwiches
This Decadent Breakfast Sandwich Features High-End Ingredients
Dominique Ansel is teaming up with Wylie Dufresne to design a decadent breakfast sandwich made up of high-end ingredients. Although Dominique Ansel is famous for crafting sweet treats such as the... [More]
Upscale Fast Food Breakfasts - Burger King UK Released a High-End Breakfast Menu
SCORE 5.2
Warm 1,282 Clicks Pub: Oct 21, 15
Upscale Fast Food Breakfasts
Burger King UK Released a High-End Breakfast Menu
Burger King UK has released a delicious new breakfast menu that offers a high-end selection. New additions to the menu are a series of ‘Croissan’wiches,’ filled with delicious things... [More]
Fresh-Cracked Egg Sandwiches - Einstein Bros. is Offering Two Fresh Breakfast Sandwich Options
SCORE 6.4
Warm 330 Clicks Pub: Aug 8, 16
Fresh-Cracked Egg Sandwiches
Einstein Bros. is Offering Two Fresh Breakfast Sandwich Options
In an effort to cater to the growing demand for morning meal options at fast food restaurants, Einstein Bros. is offering two new fresh breakfast sandwich combinations. Unlike chains that rely on a... [More]
Drinkable Goat's Milk Yogurts - This Yogurt-Based Drink Provides a Portable Breakfast Solution
SCORE 2.6
Mild 899 Clicks Pub: Sep 5, 15
Drinkable Goat's Milk Yogurts
This Yogurt-Based Drink Provides a Portable Breakfast Solution
The ‘Hidden Valley Creamery’ is producing an organic yogurt-based drink that is made from goat’s milk. Although there are many other drinkable yogurts on the market, the majority... [More]
Quantcast