Category
Lifestyle
Festive Fusions
Trend cluster
Category
Upscaling
Breakfast
Breakfast brands set morning fare apart with upleveled ingredients.
4.4
Trend score
Trend
What is the Upscaling Breakfast trend?
Upscaling Breakfast: While breakfast has colloquially been referred to as the "most important meal of the day," it has rarely considered glamorous or sophisticated up until this point. Breakfast brands are leveraging the growing health movement as an opportunity to upscale the perception of the morning meal. Upleveled ingredients and sleek branding elevate breakfast from something routine and necessary to something rejuvenating and better-for-you, and all without sacrificing either convenience or on-the-go enjoyment.
Trend themes
Themes within the Upscaling Breakfast trend
Three behaviours holding the trend together01
Upscaling Breakfast
Brands are upscaling breakfast with sleek branding and upleveled ingredients, tapping into the growing health movement.
02
Convenient Breakfast Options
Breakfast brands are offering on-the-go solutions to cater to busy consumers looking for a quick and easy meal, without sacrificing flavor or health benefits.
03
Gourmet Breakfast Sandwiches
High-end ingredients and sophisticated twists on classic breakfast staples are becoming popular, appealing to adventurous foodies who are willing to pay for unique breakfast options.
Industry implications
What the Upscaling Breakfast trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry is seeing a rise in demand for upleveled and gourmet breakfast options that cater to consumers' health-conscious lifestyles and desire for convenience.
For
Fast Food Industry
Fast food chains are tapping into the breakfast market by offering fresher and more flavorful ingredients for breakfast sandwiches, while still providing quick and convenient options for busy consumers.
For
Health and Wellness Industry
The health and wellness industry is benefiting from the rise in demand for gluten-free, organic, and high-protein breakfast options that cater to the growing number of consumers looking for healthy breakfast alternatives.
Trend signals
Trend signals for Upscaling Breakfast
Trend score 4.4 out of 10, from popularity 64%, activity 61%, freshness 8%.
Popularity64%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Upscaling Breakfast trend
8 featured examples from Sep 5, 2015 to Apr 12, 2018CategoryLifestyle
Convenient Muesli Cereal Cups
The New Bob’s Red Mill Muesli Cups are Packed with Whole Ingredients
The convenient muesli cups cater to the growing market of consumers looking for quick and nutritious breakfast options in the packaged food industry.
CategoryLifestyle
Gourmet Breakfast Sandwiches
This Decadent Breakfast Sandwich Features High-End Ingredients
Restaurants are presented with an opportunity to differentiate themselves by incorporating high-end, gourmet breakfast items.
CategoryLifestyle
Upscale Fast Food Breakfasts
Burger King UK Released a High-End Breakfast Menu
Fast food chains can differentiate themselves by offering high-end breakfast options that appeal to customers seeking a premium breakfast experience.
CategoryLifestyle
Buttery Brioche Breakfast Sandwiches
Panera Bread Now Sells Three New Gourmet Breakfast Sandwiches
Fast casual restaurants can capitalize on the trend of gourmet breakfast sandwiches by introducing their own unique variations and incorporating high-quality ingredients to differ…
CategoryLifestyle
Fresh-Cracked Egg Sandwiches
Einstein Bros. is Offering Two Fresh Breakfast Sandwich Options
Fast food chains can tap into the demand for gourmet breakfast sandwiches by introducing innovative and flavorful sandwich options to their menus.
CategoryLifestyle
Kefir-Based Overnight Oats
The Simply Simple Kefir Overnight Oats Come in Pots with a Spork
Brands in the food and beverage industry can invest in creating more kefir-based, gluten-free, and probiotic-rich products to meet consumer demand for healthier options.
CategoryLifestyle
Baguette-Style Bagels
ACE Bakery's New Baguette Bagel Puts an Artisan Twist on the Classic Bagel
Bakeries can explore creating artisanal bagels with unique flavors and textures to cater to the growing demand for gourmet bakery products.
CategoryLifestyle
Drinkable Goat's Milk Yogurts
This Yogurt-Based Drink Provides a Portable Breakfast Solution
Exploring the use of goat's milk to develop innovative dairy products like drinkable yogurts.
