Upscaling Breakfast

Breakfast brands set morning fare apart with upleveled ingredients

Implications - While breakfast has colloquially been referred to as the "most important meal of the day," it has rarely considered glamorous or sophisticated up until this point. Breakfast brands are leveraging the growing health movement as an opportunity to upscale the perception of the morning meal. Upleveled ingredients and sleek branding elevate breakfast from something routine and necessary to something rejuvenating and better-for-you, and all without sacrificing either convenience or on-the-go enjoyment.
SCORE 6.6
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48,729 Total Clicks
Oct 15 - Apr 18
This Year and Warm
LifestyleFoodHealth
Featured Examples
Convenient Muesli Cereal Cups - The New Bob’s Red Mill Muesli Cups are Packed with Whole Ingredients
SCORE 7.6
This Year and Hot 709 Clicks Pub: Apr 12, 18
Convenient Muesli Cereal Cups
The New Bob’s Red Mill Muesli Cups are Packed with Whole Ingredients
The Bob’s Red Mill Muesli Cups have been amounted by the brand as a new lineup of breakfast products that will provide consumers with a way to maintain a healthy, active lifestyle. Available at... [More]
Gourmet Breakfast Sandwiches - This Decadent Breakfast Sandwich Features High-End Ingredients
SCORE 5.2
Warm 1,637 Clicks Pub: Jan 14, 16
Gourmet Breakfast Sandwiches
This Decadent Breakfast Sandwich Features High-End Ingredients
Dominique Ansel is teaming up with Wylie Dufresne to design a decadent breakfast sandwich made up of high-end ingredients. Although Dominique Ansel is famous for crafting sweet treats such as the... [More]
Upscale Fast Food Breakfasts - Burger King UK Released a High-End Breakfast Menu
SCORE 4.8
Average 1,526 Clicks Pub: Oct 21, 15
Upscale Fast Food Breakfasts
Burger King UK Released a High-End Breakfast Menu
Burger King UK has released a delicious new breakfast menu that offers a high-end selection. New additions to the menu are a series of ‘Croissan’wiches,’ filled with delicious things... [More]
Buttery Brioche Breakfast Sandwiches - Panera Bread Now Sells Three New Gourmet Breakfast Sandwiches
SCORE 5.1
This Year and Warm 418 Clicks Pub: Jan 30, 18
Buttery Brioche Breakfast Sandwiches
Panera Bread Now Sells Three New Gourmet Breakfast Sandwiches
For those who are looking for a more refined take on the traditional breakfast sandwich, Panera Bread is now offering three new gourmet Brioche Breakfast Sandwiches. Made with buttery French bread,... [More]
Fresh-Cracked Egg Sandwiches - Einstein Bros. is Offering Two Fresh Breakfast Sandwich Options
SCORE 5.6
Warm 461 Clicks Pub: Aug 8, 16
Fresh-Cracked Egg Sandwiches
Einstein Bros. is Offering Two Fresh Breakfast Sandwich Options
In an effort to cater to the growing demand for morning meal options at fast food restaurants, Einstein Bros. is offering two new fresh breakfast sandwich combinations. Unlike chains that rely on a... [More]
Kefir-Based Overnight Oats - The Simply Simple Kefir Overnight Oats Come in Pots with a Spork
SCORE 5.7
This Year and Warm 819 Clicks Pub: Feb 2, 18
Kefir-Based Overnight Oats
The Simply Simple Kefir Overnight Oats Come in Pots with a Spork
Early into the new year, A&M Gourmet Foods launched its ready-to-eat Kefir Overnight Oats, which were voted the most innovative product at the GIC 2017 Trade Show. The ready-to-eat breakfast... [More]
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