Security devices that respect privacy are favored by consumers
Implications - Many security devices currently available have a tendency to encroach on the privacy of those they are trying to protect. In order to strike a balance between the need for security and the desire for privacy, home safety manufacturers have begun developing intuitive surveillance measures that respond to behavior and circumstance. Selective home monitoring indicates a consumer need for devices that are more subtle in their approach.
Workshop Question - How does your product or service fit into the consumers' need to feel safe?
Trend Themes
-
Privacy-respecting Security Devices — Companies are developing intuitive and subtle security measures that respect consumers' privacy.
-
Connectivity and Smart Home Automation — Home safety manufacturers are integrating security devices with smartphones to provide real-time alerts and remote control of devices.
-
Discreet and Portable Security — Guard Peanut and other anti-theft security systems provide discreet and portable protection for valuables.
Industry Implications
-
Home Security — Companies are developing innovative ways to balance security and privacy for homeowners.
-
Internet of Things — Smart home automation is becoming more advanced and integrated to make security devices more effective and convenient.
-
Portable Security — Anti-theft devices that are discreet and portable are being created for people on the go.
5 Featured, 44 Examples:
133,254 Total Clicks
Date Range:
Aug 15 — Jul 17
Trending:
Warm
Consumer Insight Topics:
