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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Zesty Substitution

Consumers swap mild flavors for tart, zesty replacements

Implications - The modern infatuation with foodie culture has lead to a consumer unafraid to take culinary risks. As a result, familiar mild flavors are being replaced with tart, sour or zesty ones, courtesy of additions such as pickled vegetables or zesty seasoning. Even in the absence of heat, consumers still desire bold flavors that will offer a kick to the palate, signalling a more-is-more approach to taste.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
126,969 Total Clicks
Date Range:
Jul 14 — Sep 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Zesty Pickled Zucchinis
Zesty Pickled Zucchinis
This Easy DIY Recipe Makes Two Pints of Sweet and Tangy Zucchinis
This pickled zucchini recipe from the Food52 blog makes a perfectly zesty topping for burgers or hot dogs. The recipe uses simple and fresh ingredients that pair nicely with the zucchini. Start by... MORE
Wasabi-Flavored Coconut Chips
Wasabi-Flavored Coconut Chips
These Tasty Toasted Coconut Chips are a Healthy Vegan Snack Option
Hong Kong-based brand ‘Jax Coco’ recently unveiled a flavorful addition to its line of coconut water with new and flavorful toasted coconut chips. The newest addition to Jax Coco’s... MORE
Zesty Ginger Ice Creams
Zesty Ginger Ice Creams
Haagen-Dazs' Lemon Ginger Ice Cream Promises to Make You Feel Better
Häagen-Dazs Japan’s new lemon ginger ice cream flavor has appeal both as a refreshing summer treat and as a feel-good thing to eat when you’re under the weather. The Häagen-Dazs... MORE
Zesty Caramel Chocolates
Zesty Caramel Chocolates
These 'Zesty Caramel Bombes' Combine Citrus, Caramel and Chocolate
These ‘Zesty Caramel Bombes’ from Montezuma’s feature bold explorations of citrus fruit, caramel and chocolate flavors. While the treats may look like just balls of white, milk and... MORE
Broccoli Citrus Snacks
Broccoli Citrus Snacks
These Rhythm Superfoods Broccoli Bites Boast a Citrus Soy Sauce Flavor
The Asian Citrus flavor of Rhythm Superfoods’ Broccoli Bites provides the tang of citrus fruits with a hint of soy sauce, plus a lot of nutritional benefits. The healthy broccoli snacks are... MORE
Sour Cherry Chia Puddings
Sour Cherry Chia Puddings
This Decadent Dessert-Like Chia Pudding Recipe Makes a Yummy Breakfast
This chia pudding recipe has a seasonal twist as it incorporates an in-season sour cherry flavor. For added health benefits, the dish is also served with a side of dark chocolate super seed crisps.... MORE
Meatless Mushroom Burgers
Meatless Mushroom Burgers
These Homemade Portobello Burgers are Topped with Tomato-Ginger Jam
Vegetarians and vegans searching for a healthy fast food alternative need to look no further than this decadent mushroom burger topped with caramlized onions a rich tomato-ginger jam. This upscale... MORE
Vinegary Date Condiments
Vinegary Date Condiments
Date Lady's Flavored Balsamic Vinegar is Prepared with California Dates
Enjoying a flavored balsamic vinegar often requires an acquired taste, but the Date Lady’s Balsamic Date Vinegar balances the bitter acidity of the dressing with sweetness from an unusual... MORE

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