Zesty Substitution

Consumers swap mild flavors for tart, zesty replacements

Implications - The modern infatuation with foodie culture has lead to a consumer unafraid to take culinary risks. As a result, familiar mild flavors are being replaced with tart, sour or zesty ones, courtesy of additions such as pickled vegetables or zesty seasoning. Even in the absence of heat, consumers still desire bold flavors that will offer a kick to the palate, signalling a more-is-more approach to taste.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
82,042 Total Clicks
Jul 14 - Sep 16
This Year and Mild
LifestyleFood
Featured Examples
Zesty Pickled Zucchinis - This Easy DIY Recipe Makes Two Pints of Sweet and Tangy Zucchinis
SCORE 4.8
Average 929 Clicks Pub: Jul 6, 15
Zesty Pickled Zucchinis
This Easy DIY Recipe Makes Two Pints of Sweet and Tangy Zucchinis
This pickled zucchini recipe from the Food52 blog makes a perfectly zesty topping for burgers or hot dogs. The recipe uses simple and fresh ingredients that pair nicely with the zucchini. Start by... [More]
Wasabi-Flavored Coconut Chips - These Tasty Toasted Coconut Chips are a Healthy Vegan Snack Option
SCORE 5.3
Warm 782 Clicks Pub: Dec 16, 15
Wasabi-Flavored Coconut Chips
These Tasty Toasted Coconut Chips are a Healthy Vegan Snack Option
Hong Kong-based brand ‘Jax Coco’ recently unveiled a flavorful addition to its line of coconut water with new and flavorful toasted coconut chips. The newest addition to Jax Coco’s... [More]
Zesty Ginger Ice Creams - Haagen-Dazs' Lemon Ginger Ice Cream Promises to Make You Feel Better
SCORE 4
Mild 1,557 Clicks Pub: Jul 7, 14
Zesty Ginger Ice Creams
Haagen-Dazs' Lemon Ginger Ice Cream Promises to Make You Feel Better
Häagen-Dazs Japan’s new lemon ginger ice cream flavor has appeal both as a refreshing summer treat and as a feel-good thing to eat when you’re under the weather. The Häagen-Dazs... [More]
Zesty Caramel Chocolates - These 'Zesty Caramel Bombes' Combine Citrus, Caramel and Chocolate
SCORE 3.4
This Year and Mild 221 Clicks Pub: Sep 16, 16
Zesty Caramel Chocolates
These 'Zesty Caramel Bombes' Combine Citrus, Caramel and Chocolate
These ‘Zesty Caramel Bombes’ from Montezuma’s feature bold explorations of citrus fruit, caramel and chocolate flavors. While the treats may look like just balls of white, milk and... [More]
Broccoli Citrus Snacks - These Rhythm Superfoods Broccoli Bites Boast a Citrus Soy Sauce Flavor
SCORE 4.2
Average 266 Clicks Pub: Jan 27, 16
Broccoli Citrus Snacks
These Rhythm Superfoods Broccoli Bites Boast a Citrus Soy Sauce Flavor
The Asian Citrus flavor of Rhythm Superfoods’ Broccoli Bites provides the tang of citrus fruits with a hint of soy sauce, plus a lot of nutritional benefits. The healthy broccoli snacks are... [More]
Sour Cherry Chia Puddings - This Decadent Dessert-Like Chia Pudding Recipe Makes a Yummy Breakfast
SCORE 2
Untested 94 Clicks Pub: Aug 22, 15
Sour Cherry Chia Puddings
This Decadent Dessert-Like Chia Pudding Recipe Makes a Yummy Breakfast
This chia pudding recipe has a seasonal twist as it incorporates an in-season sour cherry flavor. For added health benefits, the dish is also served with a side of dark chocolate super seed crisps.... [More]
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