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Fabric Flexibility

Fashion brands adopt adjustable material and accessories for convenience

Implications - Taking the cost-conscious consumer into mind, modern fashion retailers are turning to adjustable fabrics and accessories to offer buyers more bang for their buck. Designing outerwear and shoes to creatively fit people of different sizes and heights, brands are turning to easily adjustable fabrics to not only offer versatility, but also to create a more memorable consumer product.

Workshop Question - How can your brand offer more inclusive or dynamic designs of the products/services it offers?

SCORE 4.9

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6 Featured, 53 Examples: 178,450 Total Clicks

Date Range: Apr 15 - Jul 16

Trending: Warm

Consumer Insight Topics: Fashion

Featured Examples

SCORE 6.2

Warm 3,390 Clicks Pub: Jun 15, 16

Adaptable Athlete-Made Sportswear

Zlatan Ibrahimovic Created His Own Brand of Quality Sportswear

Famed Swedish professional soccer player Zlatan Ibrahimovic created his own brand of quality sportswear with a classy minimalist aesthetic. The brand is named ‘A-Z’ and was made to... [More]

Supportive Sports Bras - The New Nike Pro Bra Collection is Suitable For Every Body Type

SCORE 5.8

Warm 1,728 Clicks Pub: Jul 12, 16

Supportive Sports Bras

The New Nike Pro Bra Collection is Suitable For Every Body Type

The latest and greatest edition of the Nike Pro Bra Collection includes a variety of supportive sports bras that are designed to make it easier than ever for active women to enjoy a personal fit... [More]

Flexible Stretch Denim - The Mott & Bow Spring Jeans Focuses on Comfort With Expandable Fabric

SCORE 4.9

Average 559 Clicks Pub: Apr 13, 16

Flexible Stretch Denim

The Mott & Bow Spring Jeans Focuses on Comfort With Expandable Fabric

The Mott & Bow denim collection is designed exclusively for Spring with a focus on comfort and lighter fabrics to create a stretch denim jean option for consumers. The jeans are fitted, well-... [More]

Functional Maternity Coats - The Liliput Babywearing Mama Coat is for Before, During and After Birth

SCORE 4.7

Average 2,822 Clicks Pub: Mar 3, 16

Functional Maternity Coats

The Liliput Babywearing Mama Coat is for Before, During and After Birth

The market for maternity coats is packed with a number of different styles, but few are quite like the Liliput Babywearing Mama Coat. Intended to be used by mothers of all kinds before, during and... [More]

Adjustable Kids' Footwear - The 'Shoe That Grows' Adjusts Its Size As Its Wearer's Feet Grow

SCORE 4.2

Average 1,241 Clicks Pub: Apr 24, 15

Adjustable Kids' Footwear

The 'Shoe That Grows' Adjusts Its Size As Its Wearer's Feet Grow

The ‘Shoe That Grows’ is a shoe which, as its name suggests, grows as its wearer’s feet grow. The shoe is fitted with a flexible compressed rubber sole and adjustable leather... [More]

Notch-Free Reversible Belts - This Minimalist Belt Stretches for Maximum Comfort

SCORE 3.3

Mild 618 Clicks Pub: Sep 1, 15

Notch-Free Reversible Belts

This Minimalist Belt Stretches for Maximum Comfort

‘Undone’ recently launched a Kickstarter campaign to produce a line of chic reversible belts. For many men, traditional belts do not complement an active and demanding schedule. Undone... [More]