One of Columbia Sportswear's newest pieces of protective outerwear is a waterproof outdoor jacket that features a blend of insulation. As part of its Fall 2016 lineup, Columbia's 'Gold Down Jacket' keeps wearers warm with an all-nylon shell, plus a mix of 650 fill power down insulation and goose down.
On the outside, the Gold Down Jacket is powered by OutDRY technology, which is breathable, yet keeps its user completely warm and dry. Close to the skin, this fabric technology wicks away moisture. On top of this, the design also features patent-pending seam taping and a water-resistant zipper that ensures no leaking will happen, even in the most extreme conditions.
Rather than trying to block out all wetness and moisture, as many standard waterproof jackets do, this one's breathable design allows it to prevent wetness from permeating over time.
Why This Trend Is Growing
- Breathable Outerwear
- Opportunity for brands to develop jackets that use breathable technology designed to protect the user from harsh weather conditions while still being comfortable to wear.
- Water-resistant Zippers
- Potential for brands to develop more innovative zippers that are not only water-resistant, but also durable enough to withstand extreme outdoor conditions.
- Moisture-wicking Fabric Technology
- Opportunity for brands to integrate moisture-wicking technology into their jackets, helping wearers to stay dry and comfortable during outdoor activities.
Industries Being Reshaped
- Outdoor Apparel Industry
- Brands in the outdoor apparel industry can leverage breathable, water-resistant and moisture-wicking technology to develop more advanced, high-performance clothing for outdoor enthusiasts.
- Sports Apparel Industry
- Sports apparel brands can incorporate breathable technology into their product lineups to help athletes keep cool and comfortable during high-intensity workouts, competitions and outdoor training.
- Fashion Industry
- Fashion brands can use breathable, water-resistant and moisture-wicking technology to develop stylish and functional clothing that can be worn in a variety of settings, from the great outdoors to urban environments.
