Armani has revealed the new Emporio Armani Women’s Underwear ads in which Victoria Beckham follows in her husband’s footsteps as the brand’s underwear model.
The campaign was shot by photography duo Mert Alas and Marcus Piggott and will soon appear in magazines and on major billboards in London, Los Angeles, New York, Milan, Rome, Paris and Tokyo.
Victoria expressed her delight about the campaign, "It’s an honour to have been selected by Mr Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus."
Armani himself explained his choice of the Spice Girl and fashion icon, "I chose Victoria Beckham to launch our new global Emporio Armani Women’s Underwear campaign because she is a stylish and intriguing woman. Great underwear is alluring and provocative, and so I wanted to work with someone who would make a real impression. I’m sure Victoria’s presence will generate great excitement."
Will we see parodies of her ads like we saw of David’s? I hope so!
Note: only the first four images are from the new campaign. The rest are from previous Victoria & David shoots.
Spouse Underwear Campaigns
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Georgio Armani's New Butt
Soccer Players as Strippers
Region-Specific Soda Labels