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Divinely Cracked Underwear Campaigns

Modus Vivendi Makes Underwear Fit For a Greek God

— December 18, 2011 — Naughty
In one of its largest lines, Modus Vivendi, specialty retailer of men’s underwear and accessories, offers a truly heavenly collection of sexy intimates inspired by Greek mythology. The brand showcases this collection in a series of eight different subcategories named after popular Greek gods Apollo, Cronus, Atlas, Zeus, Dionysus, Ares, Hermes and Eros, along with three other series additions that will be debuting as part of the collection in the near future.

When observing these modernly tailored designer undergarments, it’s not hard to see how they take their inspiration from the historical fantasies. The Zeus collection is comprised of raw, natural materials including cotton, rope and a leather-like fabric in earthy colors like beige, khaki, army green and brown, which makes sense since Zeus was the god of sky and thunder. While the collection inspired by Dionysus, the god of ecstasy, features luxe, low-cut briefs in shiny metallic or adorned with gold, silver, or black sequins.

Other key details of this all-encompassing underwear line include soft, quality fabrics, daring cuts, chain embellishments and leather-look fabrics. So get ready to react your own scene from the film 'Immortals,' and create the ultimate fantasy world under your sheets with a sensual fresh pair of undies from Modus Vivendi.