Adding a unique style to casual outerwear, Snow Peak's 'Camp Field Print' references American-style camping with the artistic design and skill of Japanese kimono makers.
The company creates posh casual outerwear that has a hip look with an upscale price tag. Most of its designs are simplistic and classic, however each year it creates one intriguing print. To do so, the brand employs local craftspeople, this time working with Niigata screen-printers who are extremely talented at what they do.
Even more unique and clever, the print also includes various outdoor products that Snow Peak's itself sells, such as collapsible camping chairs. In this way, the brand not only created a beautiful and artisan product, but managed to integrate self-advertising without losing the shirt, vest or jacket's authentic appeal.