The lead singer of Bon Iver Justin Vernon recently collaborated with shoe company The Keep to create 'The Keep + Bon Iver Limited Edition Shoe,' which supports a charitable celebrity cause.
The limited edition shoe is a pale salmon color that incorporates herringbone and black fishbone accents. The proceeds made from sales will go towards the Best Friends Animal society, which is an animal advocacy group that is renowned as the largest sanctuary for abused and abandoned animals.
As one of Bon Iver's tunes play in the background of the video, shots of rescued kitties and dogs are shown frolicking around as they enjoy the open space of their owners' Rancho J'Balie family-owned Avocado farm. This video easily does its job of tugging at your heartstrings. When adorable kitties and Bon Iver collaborate for a chairty, what is not to love about this celebrity cause?