Wearable technology is certainly a hot topic at the CES 2016, with Sensoria unveiling updates to its Smart Running System garments. In addition to new colors and styles of running shirts and sports bras, the technology and its connected app platform have undergone advancements.
Sensoria's Smart Running System is made up of smart socks, sports bras and shirts that track and analyze running form -- preventing injuries and improving skills. The updates to the integrated sensors now allow for measurement of foot impact, average stride length, heart rate zone and variability tracking. These metric additions come along with an expanded web dashboard that compares shoes, tracks their mileage and notifies users when to replace them -- even providing personalized suggestions.
Finally, the wearable technology brand is also releasing its own platform, the Sensoria Development Kit, to sell their sensor technology to other apparel, sporting good and wellness brands.
Key Themes Behind This Trend
- Performance-monitoring Apparel
- Opportunity for apparel brands to integrate sensor technology and offer performance-monitoring features to customers.
- Smart Running System
- Advancements in Sensoria's smart socks, sports bras, and shirts provide opportunities for improving running form and preventing injuries.
- Connected App Platform
- The expansion of Sensoria's app platform and web dashboard allows for personalized tracking, analysis, and recommendations for users.
Where This Applies
- Apparel
- Apparel brands can leverage sensor technology to create innovative performance-monitoring clothing.
- Sporting Goods
- Sporting goods brands can incorporate Sensoria's smart system to enhance running performance and reduce injuries.
- Wellness
- Wellness brands can utilize Sensoria's technology to provide users with personalized fitness tracking and recommendations.
