Health Realism

Medical advertising delivers true-to-life portrayals of illness

Implications - Medical advertising experts are embracing an honest approach to health-related campaigns. Avoiding the sugar coating of chronic illnesses serves the interests of an influential subset of consumers desiring transparency. This is largely tied to the information age, which encourages contemporary culture to seek out the truth in all matters.
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
275,539 Total Clicks
Sep 14 - Sep 15
Mild
MarketingLifestyleHealth
Featured Examples
Deathly Diet Campaigns - Warwick Thornton Presents Kids with Fast Food Bombs Strapped to Them
SCORE 5.9
Warm 2,676 Clicks Pub: Jul 23, 15
Deathly Diet Campaigns
Warwick Thornton Presents Kids with Fast Food Bombs Strapped to Them
Artist and filmmaker Warwick Thornton has created an eye-opening photography project that presents children who have fast food items strapped to them like bombs. This artist is presenting the... [More]
Gruesome Diabetic Ads - These Diabetes Association Ads Show How 'Sweet Kills'
SCORE 4.7
Average 1,915 Clicks Pub: Sep 11, 15
Gruesome Diabetic Ads
These Diabetes Association Ads Show How 'Sweet Kills'
For most people, the most harmful thing that might come from eating cakes and brownies is a stomachache from overindulging, but these ads from the Diabetes Association of Thailand prove that... [More]
Hair-Raising Cancer Ads - The Swedish Childhood Cancer Foundation Shares a Hair-Raising Message
SCORE 2.7
Mild 709 Clicks Pub: Oct 10, 14
Hair-Raising Cancer Ads
The Swedish Childhood Cancer Foundation Shares a Hair-Raising Message
This ‘Hair-Raising Message’ from The Swedish Childhood Cancer Foundation takes inspiration from a shampoo subway advertisement that went absolutely viral earlier this year. The... [More]
Lonely Cancer Campaigns - Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
SCORE 2.1
Untested 452 Clicks Pub: Feb 20, 15
Lonely Cancer Campaigns
Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
In order to simulate the kind of seclusion that people with cancer often face, Macmillan Cancer Support set up an isolation box in Paddington Station. This stunt was part of the group’s Not... [More]
Deathly Wearable Campaigns - The Mount Pleasant Group's Funeral Home Ad Mocks Wearable Devices
SCORE 3.3
Mild 127 Clicks Pub: Sep 11, 15
Deathly Wearable Campaigns
The Mount Pleasant Group's Funeral Home Ad Mocks Wearable Devices
The messages in a funeral home ad are generally something that most people would prefer not to have to think about. Knowing this, the Mount Pleasant Group went about creating a unique commercial for... [More]
Terrifying Wellbeing Commercials - This Life Alert Commercial Takes a Dark Approach to Advertising
SCORE 2.9
Mild 370 Clicks Pub: Sep 2, 14
Terrifying Wellbeing Commercials
This Life Alert Commercial Takes a Dark Approach to Advertising
Since the “Help I’ve Fallen and I Can’t Get Up” Life Alert commercials have seen a surge in popularity once again thanks to Vine, the company rolled out a disturbing new ad... [More]
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