SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,372 more

Health Realism

Medical advertising delivers true-to-life portrayals of illness

Implications - Medical advertising experts are embracing an honest approach to health-related campaigns. Avoiding the sugar coating of chronic illnesses serves the interests of an influential subset of consumers desiring transparency. This is largely tied to the information age, which encourages contemporary culture to seek out the truth in all matters.

Workshop Question - What sugar-coating goes on in your industry? How could you stand out by "cutting through the noise"?

SCORE 3.3

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 318,071 Total Clicks

Date Range: Sep 14 - Sep 15

Trending: Mild

Consumer Insight Topics: Marketing Lifestyle Health

Featured Examples

Deathly Diet Campaigns - Warwick Thornton Presents Kids with Fast Food Bombs Strapped to Them

SCORE 5.4

Warm 3,678 Clicks Pub: Jul 23, 15

Deathly Diet Campaigns

Warwick Thornton Presents Kids with Fast Food Bombs Strapped to Them

Artist and filmmaker Warwick Thornton has created an eye-opening photography project that presents children who have fast food items strapped to them like bombs. This artist is presenting the... [More]

Gruesome Diabetic Ads - These Diabetes Association Ads Show How 'Sweet Kills'

SCORE 4.2

Average 2,948 Clicks Pub: Sep 11, 15

Gruesome Diabetic Ads

These Diabetes Association Ads Show How 'Sweet Kills'

For most people, the most harmful thing that might come from eating cakes and brownies is a stomachache from overindulging, but these ads from the Diabetes Association of Thailand prove that... [More]

Hair-Raising Cancer Ads - The Swedish Childhood Cancer Foundation Shares a Hair-Raising Message

SCORE 2.4

Untested 780 Clicks Pub: Oct 10, 14

Hair-Raising Cancer Ads

The Swedish Childhood Cancer Foundation Shares a Hair-Raising Message

This ‘Hair-Raising Message’ from The Swedish Childhood Cancer Foundation takes inspiration from a shampoo subway advertisement that went absolutely viral earlier this year. The... [More]

Lonely Cancer Campaigns - Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box

SCORE 1.8

Untested 506 Clicks Pub: Feb 20, 15

Lonely Cancer Campaigns

Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box

In order to simulate the kind of seclusion that people with cancer often face, Macmillan Cancer Support set up an isolation box in Paddington Station. This stunt was part of the group’s Not... [More]

Deathly Wearable Campaigns - The Mount Pleasant Group's Funeral Home Ad Mocks Wearable Devices

SCORE 2.8

Mild 178 Clicks Pub: Sep 11, 15

Deathly Wearable Campaigns

The Mount Pleasant Group's Funeral Home Ad Mocks Wearable Devices

The messages in a funeral home ad are generally something that most people would prefer not to have to think about. Knowing this, the Mount Pleasant Group went about creating a unique commercial for... [More]

Terrifying Wellbeing Commercials - This Life Alert Commercial Takes a Dark Approach to Advertising

SCORE 2.7

Mild 415 Clicks Pub: Sep 2, 14

Terrifying Wellbeing Commercials

This Life Alert Commercial Takes a Dark Approach to Advertising

Since the “Help I’ve Fallen and I Can’t Get Up” Life Alert commercials have seen a surge in popularity once again thanks to Vine, the company rolled out a disturbing new ad... [More]