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Health Realism

Medical advertising delivers true-to-life portrayals of illness

Implications - Medical advertising experts are embracing an honest approach to health-related campaigns. Avoiding the sugar coating of chronic illnesses serves the interests of an influential subset of consumers desiring transparency. This is largely tied to the information age, which encourages contemporary culture to seek out the truth in all matters.
Workshop Question — What sugar-coating goes on in your industry? How could you stand out by "cutting through the noise"?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
334,715 Total Clicks
Date Range:
Sep 14 — Sep 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Deathly Diet Campaigns
Deathly Diet Campaigns
Warwick Thornton Presents Kids with Fast Food Bombs Strapped to Them
Artist and filmmaker Warwick Thornton has created an eye-opening photography project that presents children who have fast food items strapped to them like bombs. This artist is presenting the... MORE
Gruesome Diabetic Ads
Gruesome Diabetic Ads
These Diabetes Association Ads Show How 'Sweet Kills'
For most people, the most harmful thing that might come from eating cakes and brownies is a stomachache from overindulging, but these ads from the Diabetes Association of Thailand prove that... MORE
play_circle_filled Hair-Raising Cancer Ads
Hair-Raising Cancer Ads
The Swedish Childhood Cancer Foundation Shares a Hair-Raising Message
This ‘Hair-Raising Message’ from The Swedish Childhood Cancer Foundation takes inspiration from a shampoo subway advertisement that went absolutely viral earlier this year. The... MORE
play_circle_filled Lonely Cancer Campaigns
Lonely Cancer Campaigns
Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
In order to simulate the kind of seclusion that people with cancer often face, Macmillan Cancer Support set up an isolation box in Paddington Station. This stunt was part of the group’s Not... MORE
play_circle_filled Deathly Wearable Campaigns
Deathly Wearable Campaigns
The Mount Pleasant Group's Funeral Home Ad Mocks Wearable Devices
The messages in a funeral home ad are generally something that most people would prefer not to have to think about. Knowing this, the Mount Pleasant Group went about creating a unique commercial for... MORE
play_circle_filled Terrifying Wellbeing Commercials
Terrifying Wellbeing Commercials
This Life Alert Commercial Takes a Dark Approach to Advertising
Since the “Help I’ve Fallen and I Can’t Get Up” Life Alert commercials have seen a surge in popularity once again thanks to Vine, the company rolled out a disturbing new ad... MORE

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Die-Cut Juice Labels
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Pop-Up Salad Bars
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Holistic Airport Saunas
Holistic Airport Saunas
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play_circle_filled 24-Hour Test Drives
24-Hour Test Drives
Buick's '24 Hours of Happiness' Test Drive Encourages Wellness on the Road
Drinkable Salad Beverages
Drinkable Salad Beverages
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Gourmet Soup Mixes
Gourmet Soup Mixes
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The Buffalo Wild Wings Eatery & Boston Beer Company Launch a Boozy Menu
Health Awareness Installations
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This Ontario Pharmacy Marketing Stunt Informs Consumers
Charitable Fitness Bands
Charitable Fitness Bands
UNICEF's Kid Power Bands Empower Kids to Do Good for Others
play_circle_filled Blogger Cancer Campaigns
Blogger Cancer Campaigns
The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win
play_circle_filled Tearjerker Tissue Ads
Tearjerker Tissue Ads
Scotties Has Remarkable Women Share Their Cancer Survivor Stories
play_circle_filled Tanning Funeral Pranks
Tanning Funeral Pranks
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Contactless Donation Shops
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
Mastectomized Barbie Dolls
Mastectomized Barbie Dolls
DDB's Breast Cancer Campaign for ALCC is Ethnically Eye-Opening
Anime Herb Packets
Anime Herb Packets
Arctic Warriors' Healthy Herb Remedy Packaging Takes Cues from Anime Cards
play_circle_filled Hunger-Curbing Pacemakers
Hunger-Curbing Pacemakers
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Cute Testicular Cancer Campaigns
Cute Testicular Cancer Campaigns
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Charitable Soup Contests
Charitable Soup Contests
Campbell’s Chunky Wants You to Create a Soup for a Good Cause
play_circle_filled Streaking Cancer Campaigns
Streaking Cancer Campaigns
This Campaign for Cancer Encourages Canadians to Bare It All
Feminine Coffee Packaging
Feminine Coffee Packaging
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Comical Cough Ads
Comical Cough Ads
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Ruined Surprise Ads
Ruined Surprise Ads
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play_circle_filled Virtual Mastectomy Tattoo Apps
Virtual Mastectomy Tattoo Apps
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play_circle_filled Camera-Embedded Bras
Camera-Embedded Bras
Nestlé FITNESS' Breast Cancer Awareness Campaign Involves a Hidden Camera
Grabby Cancer Ads
Grabby Cancer Ads
These Breast Cancer Ads Disguise Themselves as Social Media Logos
play_circle_filled Cancer-Fighting Nanobots
Cancer-Fighting Nanobots
This Cancer Treatment Method Fights Tumors with Nanobots
Cancer Patient Tattoo Sleeves
Cancer Patient Tattoo Sleeves
LympheDIVAs Creates Stylishly Deceptive Garments for Customers
Mathematic Medicine Ads
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Ricola's Feel Better Ad Does Simple Math to Represent Wellness
Cancer-Hunting Nanorobots
Cancer-Hunting Nanorobots
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Healing Music Infographics
Healing Music Infographics
The 'What is Music Therapy' Infographic Unveils Music's Benefits
Aging Athletes Photography
Aging Athletes Photography
This Series Shows That a Wrinkled Body Can't Stop Human Determination
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Bizarre Geriatric Photography
Harry Griffin's Old Age Photography Sees Aging in a Different Light
Beach-Going Senior Photography
Beach-Going Senior Photography
June Canedo Photographs Bikini-Clad Honeys at the Beach
Dessert-Urinating Ads
Dessert-Urinating Ads
The Janssen Invokana Diabetes Treatment Campaign is Strangely Sweet
Guilt-Tripping Lighters
Guilt-Tripping Lighters
The Quitbit Smart Lighter Will Help You Quit Smoking
Singing Senior Ads
Singing Senior Ads
This Vodafone Red 4g Commercial Celebrates Discovering New Music at Any Age
play_circle_filled Age Group-Connecting Ads
Age Group-Connecting Ads
A Speaking Exchange Brings English-Learning Teens and US Seniors Together
Anti-Childhood Obesity Applications
Anti-Childhood Obesity Applications
The Kurbo Health System Helps Kids Combat Health Issues
play_circle_filled Tech Ad Parodies
Tech Ad Parodies
The Walley POS-86 Makes Fun of Today's Technology Ads
Child-Friendly Fitness Trackers
Child-Friendly Fitness Trackers
The Leapband by Leapfrog Aims To Fight Childhood Obesity
play_circle_filled 3D-Printed Condiment Caps
3D-Printed Condiment Caps
This 3D-Printed Ketchup Cap Will Make Your Condiment Mess Free
Tattooed Senior Photography
Tattooed Senior Photography
Reddit User 'clevknife' Captured Photos of Tattooed Seniors
Belly Ice Cream Ads
Belly Ice Cream Ads
The French Ministry of Health Campaign Addresses Child Obesity Concerns
play_circle_filled Graceful Ageing Ads
Graceful Ageing Ads
Time Flies by Age UK Celebrates Getting Old
Outdoor Play Infographics
Outdoor Play Infographics
Let The Kids Run Infographic Shows Playing Outside is Important for Kids
play_circle_filled Interactive Hair-Blowing Subway Ads
Interactive Hair-Blowing Subway Ads
This Interactive Ad Recognizes When Trains are Coming & Reacts
Plus-Sized Doll Makeovers
Plus-Sized Doll Makeovers
Plus Size Modeling's Plus-Sized Barbie is Stirring Controversy
Harsh Truth Logos
Harsh Truth Logos
Universal Unbranding by Maentis is a Series of Satirical Art
play_circle_filled The Epidemic of Childhood Obesity
The Epidemic of Childhood Obesity
Michelle Obama Discusses Health in This Nutritional Speech
Dangerous Dessert Ads
Dangerous Dessert Ads
The Unimed Curitiba Campaign Brings Awareness to Diabetes
Perforated Portrait Ads
Perforated Portrait Ads
The Juvenile Diabetes Research Foundation Campaign Advocates a Cure