This 'Hair-Raising Message' from The Swedish Childhood Cancer Foundation takes inspiration from a shampoo subway advertisement that went absolutely viral earlier this year.
The original shampoo ad was displayed right beside the subway tracks, so that when the train pulled up to the station, the woman's hair would begin to blow in response. This ad from The Swedish Childhood Cancer Foundation plays off of this idea, but features a message that's related to raising awareness for cancer. Just like the shampoo ad, the same thing happens to the girl in the ad, but after her hair whips around for a while, her wig flies off, sharing the message that daily, a child is diagnosed with cancer. Since the first half of the ad is entertaining enough to hold people's attention, this somber part of the message is unmissable.
Why This Trend Is Growing
- Viral Advertising
- Opportunity to create attention-grabbing ads that can go viral and spread important messages.
- Emotional Marketing
- Utilizing emotional triggers in advertisements to create a strong impact on viewers and raise awareness.
- Shockvertising
- Using shocking or provocative elements in advertisements to capture audience attention and drive a message home.
Industries Being Reshaped
- Advertising and Marketing
- Exploring innovative ways to catch consumer attention and deliver powerful messages.
- Nonprofit and Charitable Organizations
- Using creative and emotionally charged advertisements to raise awareness and support for important causes.
- Healthcare and Medical
- Applying impactful advertising strategies to communicate health messages and promote early detection of diseases.
