Consumers search for home security solutions that provide extra control
Implications - Home security, much like many other facets of consumer life in recent years, has been subject to extreme customization. Smart systems that allow consumers the ability to personalize their preferences, or utilize face and voice recognition, not only offer consumers peace of mind, but also afford them greater control over their personal spaces.
Workshop Question - As consumers continue to feel vulnerable with the rise of technology, what is one thing you can provide your consumers, on a personalized level, that will increase their satisfaction towards your brand?
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Feb 15 — Jul 16
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