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Luxury Underwear for Men

O Boxers by Analisa and Cyn

— September 5, 2008 — Naughty
From the boardroom to the bedroom, O by Analisa and Cyn is a new, revolutionary company geared towards the development of men’s clothing. Started by two young women, Analisa and Cyn, O has been able to fuse comfort and luxury into a single pair of boxers.

With a desire for more selection in men’s underwear, Analisa, CEO of O, created a new class of undergarments that are stylish, sexy, and sophisticated. As a young, aspiring entrepreneur, she wanted to give men the same top-quality undergarments as women.

O boxers started off with basic black, which for women, has always symbolized sexuality in a classy way. O by Analisa and Cyn is extremely comfortable and offers men maximum mobility.  Expanding their line, O came out with a black and purple style which represents the company. Black and purple represents a taste of dignified seduction. Only beginning as an idea, O has evolved into a new style of wear, readily available to all men.

Adding a new competitive edge to the market, O strives to give men the ultimate experience in comfort and fashion, beginning from the inside. O is perfect for all occasions, from the boardroom to the bedroom. Unparalleled in both quality and style, O encompasses everything a man loves in underwear. It is soft, sophisticated and sensual. So get curious and try on a pair, you won’t regret it...
Trend Themes
1. Luxury Men's Underwear - Luxury men's underwear is a growing trend as evidenced by O Boxers' innovative approach.
2. Comfort and Style - O Boxers' fusion of comfort and luxury into a single pair of boxers demonstrates the trend towards combining these two features.
3. Female Entrepreneurs in Men's Clothing - More female entrepreneurs are entering the men's clothing industry, bringing fresh perspectives and disrupting traditional approaches.
Industry Implications
1. Fashion - The fashion industry has an opportunity to develop more luxury options for men's underwear.
2. Retail - Retail companies can capitalize on the trend towards more comfortable and stylish men's underwear by stocking products like O Boxers.
3. Entrepreneurship - The entrance of more female entrepreneurs into the men's clothing industry presents a disruptive innovation opportunity for entrepreneurship.
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