What do men want? This is a key question the designers behind the innovations in this cluster had to ask themselves before hitting the drawing board. As you'll see, the answers varied drastically, from luxurious fashion products like Lamborghini branded jewelery, to high heels for men, to diaper bags designed for modern dads, proving the possibility to innovate in this category truly is limitless.
Implications - A generation of metrosexual men is continually growing astronomically each year. Annually, more and more men indulge in cosmetic goods and image-related products that allow them to feel better about themselves. Here lies the opportunity for businesses to target both sexes, as men are becoming image-hungry consumers -- just as women have been labelled.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
