The Italian sports car manufacturer, Lamborghini, has entered the men's jewelry industry. I'm not sure who their target audience is supposed to be, as the prices are not parallel to their automobiles. Prices range from $85 for a cigar-cutter to $325 for a bracelet.
The style is retro-ish and seems to be geared toward young, single men - something you might see in a Buckle or Hot Topic clothing store.
Implications - These pieces are perfect for going out to the club, riding around in the Escalade or sipping on lattes with a lady friend. Jewelry was once considered exclusively feminine, but a cultural shift has made it increasingly more popular for men to adorn themselves as well.