To all the grubby, smelly, dirty hardworking masculine men out there, this one is definitely for you.
The packaging of 'Filthy Boy' bath and body products was created to attract a masculine audience.
Reaching out to their target market of macho young men, the locker room-themed 'Filthy Boy' packaging uses black and red as the dominant colors, includes a silhouette of a female figure and a warning symbol as the company's logo.
Can you imagine a smooth silky female lathering herself up with that mottled-looking soap on a rope? I sure can’t!