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44 Macho Branding Techniques

From Male-Centric Gift Baskets to Mustache-Topped Bottles

— November 23, 2013 — Marketing
The packaging of a product is a great way to attract a specific market audience, and these macho branding techniques are showcasing how companies are utilizing masculine designs to attract male consumers.

While advertising a product to all ages and genders is often the best way to get an item known on a wider scale, sometimes products are meant to be used by a specific type of consumer, and these macho techniques are prime examples of products often used by men. Showcasing such masculine packaging designs as mustaches, bow ties, hardware and rustic features, these macho branding techniques will definitely attract buyers looking for some manly products.

From dapper survival accessories to male-targeted detergent, these macho branding techniques are demonstrating how tweaking a product's package can impact the type of consumer it attracts.
5.1
Score
Popularity
Activity
Freshness
43
Dapper Survival Accessories
Dapper Survival Accessories
The 'Jeep Legendary Accessories' Double as Survival Tools
<
42
Indestructible Flask Campaigns
Indestructible Flask Campaigns
The Unbreakable Macallan Gets Put to the Sports Car Test
<
41
Assertive Antler Branding
Assertive Antler Branding
Stagg Jr. Bourbon Packaging Bears its Horns to Warn of Great Strength
<
40
Mustachioed Soap Pump Packaging
Mustachioed Soap Pump Packaging
Method's Soap for Hope Supports Cancer-Fighting in Movember
<
39
Mobster Toiletry Merchandizing
Mobster Toiletry Merchandizing
Bandito Packaging Puts a Macho Face on Men's Cosmetics
<
38
Bro-Worthy Beauty Products
Bro-Worthy Beauty Products
Uppercut Deluxe Offers Men a Masculine Way to Stay Freshly Groomed
<
37
Mustachioed Branding
Mustachioed Branding
Debonair Cigars Reemerge With Facial Hair Labels
<
36
Macho Cocoa Branding
Macho Cocoa Branding
'Stache Chocolate' by Jenn Sager is Manly
<
35
Unfeminine Air Fresheners
Unfeminine Air Fresheners
Archer Air Superiority Brand is Better Suited to Enhance a Bachelor Pad
<
34
Mustachioed Whiskey Branding
Mustachioed Whiskey Branding
The Mister.e Bottle Adds Dapper Detailing to the Single-Malt Liquor
<
33
Mustache-Topped Bottles
Mustache-Topped Bottles
The Barbers Packaging Features Impeccably Sculpted Facial Hair
<
32
Multifaceted Booze Bottles
Multifaceted Booze Bottles
The Cav Con Absolut Glimmer Design is Dazzlingly Dapper
<
31
'Stache-Bearing Boxes
'Stache-Bearing Boxes
The Chelsea Hendricks Dapper Chap Packaging Design is Handsome
<
30
Cleverly Dapper Decks
Cleverly Dapper Decks
These Misc. Goods Co. Playing Cards Redefine the Classic Gaming Hobby
<
29
Barbershop Beverage Branding
Barbershop Beverage Branding
Rasurado Wine Packaging References the Town's Social Hub
<
28
Macho Grilling Kits
Macho Grilling Kits
The BBQ IT Packaging Offers Straightforward Seasoning Guidance for Men
<
27
Manly Grilling Kits
Manly Grilling Kits
Proper BBQ is the Perfect Barbecue Product for any Grillmaster
<
26
Macho Body Product Packaging
Macho Body Product Packaging
'Filthy Boy' for Men
<
25
Cement-Encased Soap
Cement-Encased Soap
CNCRT Body Balm Packaging is Made Solid and Sturdy to Attract Male Consumers
<
24
Beard-Grooming Branding
Beard-Grooming Branding
Strangland's 'Stache Wax Packaging Has a Fashionable and Functional Appeal
<
23
Male-Targeted Detergent
Male-Targeted Detergent
Cleanjet Branding Markets Convenient Guygiene
<
22
Lucha Libre Logos
Lucha Libre Logos
The Cerveceria Sagrada Packaging Revives 50s Mexican Heroes
<
21
Beaky Beverage Branding
Beaky Beverage Branding
Bizarre Wine Packaging Exudes an Enchanting Eccentricity
<
20
Overtly Masculine Advertising
Overtly Masculine Advertising
Man Food is a New Brand Aimed at Men
<
19
Boyish Typographic Booze Branding
Boyish Typographic Booze Branding
The Boca Negra Bottles are Masculine and Artistic
<
18
Clean-Shaven Grooming Kits
Clean-Shaven Grooming Kits
Harry's Truman & Winston Sets Have Handsome Spotless Packaging
<
17
Dapper Beer Cans
Dapper Beer Cans
Iconic Beer Brand Budweiser Introduces a Bow Tie-Shaped Can for 2013
<
16
Dapper Bowtie Bratwursts
Dapper Bowtie Bratwursts
The JKR Porkinson Sausage Package Redesign is Adorable
<
15
Tartan Toiletry Branding
Tartan Toiletry Branding
Shred Packaging Applies a Bold Look to Shaving Products
<
14
Bull-Branded Bodycare
Bull-Branded Bodycare
Handsome Beast Packaging Promises to Tame the Male Species
<
13
Beer-Bottled Wine
Beer-Bottled Wine
'Bob's Your Uncle' Features a Wonderfully Witty Wine Bottle Design
<
12
Nostalgic Dessert Merchandizing
Nostalgic Dessert Merchandizing
Tesco Mr. Nicecream Packaging Entices the Child in Every Consumer
<
11
Punch-Packing Perfumes
Punch-Packing Perfumes
Captain America 'Only the Brave' is a Superheroic Scent
<
10
Bearded Biscuit Branding (UPDATE)
Bearded Biscuit Branding (UPDATE)
Caveman Cookies Packaging Got a Grooming by Kristina Filler
<
9
Funky Fruit Branding
Funky Fruit Branding
SunFeel Packaging Emphasizes the True Solar Exposure of its Farmed Foods
<
8
Modern Chivalry Manuals
Modern Chivalry Manuals
The Gentlemen Project: Volume 1 by Dirty Gentlemen Clothing Company
<
7
Old-Time Maritime Marketing
Old-Time Maritime Marketing
Old Salt Merchants Packaging Embodies a Charming Apothecary Image
<
6
Witty Work Supplies
Witty Work Supplies
ASHV's Gadgetshop Paper Products Cause Comedy in the Workplace
<
5
Male-Centric Gift Baskets
Male-Centric Gift Baskets
Broquets Pack Everything a Macho Guy Would Want into a Care Package
<
4
Bristle-Whiskered Branding
Bristle-Whiskered Branding
Poilus Paintbrush Packaging has an Anthropomorphic Appeal
<
3
Vintage Shaver Branding
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
<
2
Prepared Gentlemanly Products
Prepared Gentlemanly Products
These Wild and Wolf Products are Designed for Dapper Gentlemen
<
1
Blatant Booze Branding
Blatant Booze Branding
The John Hollows Ginger Beer Image has Nothing to Hide
<