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Modern Chivalry Manuals

The Gentlemen Project: Volume 1 by Dirty Gentlemen Clothing Company

— July 10, 2013 — Marketing
The Gentlemen Project: Volume 1 Launch Package aims to redefine the common meaning of the age-old word “gentlemen”.

This Toronto-made launch package comes complete with a book that celebrates chivalry while weighing both modern and outdated gentlemanly etiquette rules. This book is paired with a signature Dirty Gentlemen Clothing Company printed unisex T-shirt in black that features a branded leather tag that is laser-cut.

Moreover, each launch package is hand-stamped with the Dirty Gentlemen Clothing Company logo along with a number out of the limited quantity of 200 made. The book’s artisanal design is courtesy of graphic designer Teresa Tam who worked with the emerging label’s creators to conceive a bold vision for its debut collection preview.

Exuding a clean aesthetic, The Gentlemen Project: Volume 1 challenges the word’s top-hat sporting traditions and embraces a modern translation of its definition. Dirty Gentlemen Clothing Company believes that true modern gentlemen are “Dirty Gentlemen” who garner respect thanks to hard work and the ability to get their hands dirty. Ultimately, these “Dirty Gentlemen” are meant to be defined by their chivalrous gestures and not by their cloth.