Debonair Cigars have hopped on the mustache bandwagon, rebranding their cigar labels with a little cartoon man with a mustache. The hilarious little man is meant to represent the popularity of the mustache and the stereotype that men with mustaches smoke cigars.
This marketing ploy adds a little humor to the ever-serious pastime of smoking cigars. Debonair Cigars are on the right track by capitalizing on this ongoing facial hair trend.
Implications - Businesses that discover unique ways to integrate a popular consumer movement or infatuation into their own products will appeal to a very large audience. Consumers will be attracted to the familiar characteristics and qualities of a product that embraces mainstream or prevailing crazes within today's consumer society.
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