With the variety of campaigns and print ads on display, it is becoming increasingly difficult to capture a viewer's attention, but these mustache marketing techniques are referencing this comical facial hair phenomenon as a way to target a more youthful audience.
Traditionally associated with the type of facial hair that men often grow, mustaches have become a humorous part of pop culture, being utilized as a prop item or even as a comical accessory piece to wear to themed parties. By utilizing this infamous pop culture reference in marketing campaigns, retailers are able to draw in consumers with a much more hip and humorous theme.
From peeling facial hair ads to mustache-topped bottles, these clever marketing techniques will surely make an impression on those who are familiar with this iconic piece of imagery.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
