The BTC Razor Blade Campaign Promotes Easy Shaving

 - Apr 19, 2012
References: ogilvy & ibelieveinadv
The BTC Razor Blade campaign shows just how easy a shave men can get with their product. So easy, in fact, that a man will feel like he simply peeled away the beard, mustache or goatee gracing his face. Sharp and effective, the razor will leave no bumps, scrapes or patches behind, only a smooth surface.

Created by Ogilvy & Mather, an ad agency based in Kolkata, India, the BTC Razor Blade campaign art was directed by Anirban Guha and Sreejita Chakroborty, with creative direction by Sujoy Roy. Photographed by Sanjib Ghosh, the portraits are a fun mixture between seriousness and comedy. The models do a great job keeping a straight face as they peel away their facial hair.