Iconic streetwear label BAPE has teamed up with personal care brand Gillette to launch the BAPE x Gillette grooming collection. The unexpected capsule merges the worlds of grooming and streetwear to offer a forward-thinking razor dressed in BAPE's signature camo prints.
Of course, at the center of the capsule, is the limited-edition camo print razor, which features a replaceable blade and several complementary accessories. These include a magnetic razor stand and a travel case, both of which also arrive dressed in the brand's blue camo print. Dual branding is found throughout the razor and its case, featuring both the Gillette logo and BAPE's iconic Ape Head motif.
The complete BAPE x Gillette grooming collection is set to drop sometime in the coming weeks. Those interested can sign up for notifications regarding its release on BAPE's website.
Image Credit: BAPE
Why This Trend Is Growing
- Streetwear-branded Personal Care
- Companies can explore more collaborations between personal care and streetwear brands to create unique and trendy products.
- Limited-edition Collectibles
- Limited edition branded personal care items can create a sense of exclusivity and demand among loyal fans.
- Customized Shaving Accessories
- There is a market for customized shaving accessories, like razors and stands, that are designed to match a brand's aesthetic and appeal to a specific audience.
Industries Being Reshaped
- Personal Care
- Personal care companies can expand their product lines by partnering with trendy streetwear brands for limited edition collections.
- Apparel
- Streetwear and apparel brands can diversify their product offerings by collaborating with personal care brands to create unique grooming collections.
- Collectibles
- Limited-edition branded personal care items can become collectibles and appeal to a niche market of loyal fans and collectors.
