Crochet concepts are no longer cool solely by your grandmother's standards -- the decorating style has infiltrated everything from fashion to electronics and even grand pianos.
Like any typical fad, the crochet craze has touched an eclectic mix of our modern everyday possessions. The woven knit pattern was previously dominant in the 'Ugly Christmas Sweater' category, but is found to have new applications by young knitting enthusiasts. The fabric style, specific to making cloths out of yarn or thread using crochet hooks, has become a popular sleeve choice for the essentials like water bottles, cell phones and dolls. Other more unconventional crochet uses include fashioning various headgear, life-size food items and even bike decorators.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 60%
Freshness 8%
