The Wool Butchery from Clemence Joly is a meat shop entirely created and knitted from wool. Clemence Joly decided to do her final degree project on the study of French meat, therefore creating these woolly meat pieces.
With sausages, steaks, roasts and pig's heads, Clemence Joly created an entire store of these interesting works.
Displayed and hung by the windows like in a real butcher shop, these woolly pieces can easily have you fooled.
Implications - Many individuals within today's society have grown restless with the constant influx of one generic product after the other. Many businesses find it challenging to capture and hold the attention of these individuals. Businesses that offer their clients the unexpected through the use of juxtaposition and opposition will likely succeed in appeal to new consumers.