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SunFeel Packaging Emphasizes the True Solar Exposure of its Farmed Foods

 - Sep 27, 2013
References: & thedieline
SunFeel packaging is punchy, clever and eye-catching. Its design is quite simple, yet it appears to be more profound, thanks to a branding strategy that is so well thought out.

OTVETDESIGN was working with a company that gets all of its fruits and vegetables from real outdoor fields; there are no greenhouse-grown crops in the bunch. To communicate this proudly, the creative team began with a photo of the primary ingredient in each glass jar and gave it a pair of sunglasses. Enhanced with a nose, a mouth and a mustache, each edible is rendered anthropomorphic and instantly engages the human consumer. You can understand which diced food is inside, you can appreciate its natural production and SunFeel packaging will ultimately make you smile.