Akio debuted a series of soap bottles designed by Robert Dadashev that aim to turn bath time into an interactive game that kids can look forward to.
The clever packaging features a double layer design, which showcases a simple white and black kimono at first. By following the tab and seam that's included on the side of the bottle, kids simply pull down to remove the first layer of packaging. Once the first layer has been removed, the personified bottle is shown wearing a set of underwear—and is ready for the bath.
Akio's soap packaging can be applied to bottles of varying sizes, with different face designs and caps imprinted on the soaps to create unique characters.
Photo Credits: designboom