From “Slide to Unlock” panties to fake hairy panties, this cluster offers a hand-picked selection of the most bizarre underwear you don’t want to be tagged in on Facebook (or for a select few, maybe you do).
Cycle through to see everything from fake boner boxers to chopstick bras and frilly granny spanx… for men.
Implications - Underwear, as an everyday essential, doesn't usually receive much reinvention or redesign. However, as today's consumer continues to choose novel products and offbeat designs, instilling a bizarre, innovative or individualistic element to something as simple as underwear can be what sets an underwear brand apart from its competitors.
SCORE
6.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 93%
Freshness 8%
