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Torture Bras for Modern Masochists

 - Dec 5, 2008   Updated: Jun 22 2011
References: divinecaroline
This is a collection of the 'breast' badass bras around--half art, half underwear and entirely jaw-dropping. Let's face it, these look like some of the most uncomfortable bras ever made. Princess Leia, eat your heart out.

Called 'Torture Bras,' they look amazing, but at the same time not very sexy and really scary. I know the electrodes are for show, but what if they mysteriously start working?

Implications - Intentionally shocking underwear has the capacity to garner immediate attention from consumers as this product has sexual connotations that are bound to gain recognition. In contemporary society, sex still sells and companies would be wise to incorporate certain seductive elements into their branding for selling purposes. However, an element of class should always be maintained in order to conserve respectability of the business.