We have all gone "Ooh, ahh," and "How clever" at Mio Destino Sudoku underwear, but he continues to surprise us with a novel collection involving golf balls.
Destino says it is underwear for women from men. This explains a lot as the golf balls must make these the most uncomfortable garments in the world!
I know, I know, I can't get the image involving Thailand and ping pong balls out of my head either:
Implications - Creating new and original ways of selling products that everyone uses is a fantastic way for companies to stand out from their competition. Since many commodities are widely available in a variety of forms, it is important that companies offer merchandise to consumers that is practical, yet is presented in a way that is previously unseen.