Traditional homes are customized to cater both work and leisure
Implications - As consumers lead less predictable lives, a desire for more functionality and adaptability, particularly in the home, is on the rise. Customizing interior layouts and home design to purposefully create spaces that can double as offices and recreational areas, consumers are opting for multi-usage designs to satiate an ever-increasing desire for versatility.
Workshop Question — How can you help consumers realize their aspirations within the limits of their current reality?
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Date Range:
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