Juice Press, a company in Manhattan’s West Village, not only makes some of the best fresh juice available, but are also making a splash with marketing techniques. The juice itself is made with all fresh organic ingredients daily and is available in 14 locations.
In grocery stores, you’ll see rows and rows of juice with clean, colorful labels. Juice Press tries to keep their labels a little disorganized in order to stand out and boast the homemade aspect of the product. It’s not just the juice labels that help Juice Press stand out. Founder and CEO Marcus Antebi shows off his business cards that have sayings like "MILF" (Man I Love Fruit) in order to spread the word that the fresh ingredients in the juice can help with your love life.
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