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Botanical Seltzer

Hard and alcohol-free seltzers are adapted with botanical ingredients

Trend - With both alcoholic and non-alcoholic seltzers being viewed as healthier alternatives to various beverages, brands in this space are elevating their flavor and benefits by infusing them with botanical ingredients.

Insight - Whether its in food, beverage or alcohol, consumers are constantly seeking healthier alternatives to products they already enjoy. This increased focus on personal "wellness" has resulted in consumers being not necessarily more calorie-conscious, but more ingredient-conscious and aware of that they put into their bodies. Brands that prioritize nutrition or free-from ingredients are more appealing to these consumers.
Workshop Question - How could your brand better prioritize or highlight healthy products/ingredients?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
40,788 Total Clicks
Date Range:
Jun 20 — May 21
Trending:
Warm
Consumer Insight Topics:

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