Volley is a new brand of tequila seltzer launched by husband-and-wife team, Chris and Camila. Volley is made with only three ingredients: 100% blue agave tequila, 100% sparkling water, and organic juice, and the brand is dedicated to curating a better-for-you spiked seltzer that's transparent about the product's ingredients and nutritional facts.
Currently, Volley boasts a number of invigorating flavors including Zesty Lime, Spicy Ginger, Sharp Grapefruit, and Tropical Mango. Consumers can purchase a pack on its own or the multi-variation option. In addition to its clean tequila seltzer, the brand also debuted some branded merchandise including an abstract beach towel, an avant-garde 'Dad Hat,' a vibrant koozie, even a Yeti cooler, among others.
Moreover, Volley will appeal to conscious consumers as the brand partnered with Leave No Trace, an organization dedicated to cleaning up the local environment.
Image Credit: Volley
What's Driving This Trend
- Tequila Seltzer Boom
- The rise of tequila seltzers presents an opportunity for beverage companies to tap into the growing demand for refreshing and low-calorie alcoholic beverages.
- Transparent Ingredient Exploration
- Brands like Volley are disrupting the industry by prioritizing transparency, prompting other companies to reassess and disclose their product's ingredients and nutritional information.
- Eco-friendly Partnerships
- Partnerships with environmental organizations like Leave No Trace offer opportunities for brands to align with sustainability initiatives and attract conscious consumers.
Who This Affects Most
- Beverage Industry
- Beverage companies can innovate by developing their own line of tequila seltzers to meet the growing demand for refreshing and low-calorie alcoholic beverages.
- Food and Beverage Packaging
- Packaging companies can capitalize on the rise of tequila seltzers by creating eco-friendly and eye-catching designs for these beverages.
- Alcohol Retail
- Retailers can expand their catalog by offering a variety of tequila seltzer brands, attracting health-conscious consumers looking for transparent and flavorful options.
