Volley is a New Brand of Carbonated Tequila Seltzer, Perfect for Summer
Grace Mahas — July 16, 2020 — Lifestyle
References: instagram & drinkvolley
Volley is a new brand of tequila seltzer launched by husband-and-wife team, Chris and Camila. Volley is made with only three ingredients: 100% blue agave tequila, 100% sparkling water, and organic juice, and the brand is dedicated to curating a better-for-you spiked seltzer that's transparent about the product's ingredients and nutritional facts.
Currently, Volley boasts a number of invigorating flavors including Zesty Lime, Spicy Ginger, Sharp Grapefruit, and Tropical Mango. Consumers can purchase a pack on its own or the multi-variation option. In addition to its clean tequila seltzer, the brand also debuted some branded merchandise including an abstract beach towel, an avant-garde 'Dad Hat,' a vibrant koozie, even a Yeti cooler, among others.
Moreover, Volley will appeal to conscious consumers as the brand partnered with Leave No Trace, an organization dedicated to cleaning up the local environment.
Image Credit: Volley
Currently, Volley boasts a number of invigorating flavors including Zesty Lime, Spicy Ginger, Sharp Grapefruit, and Tropical Mango. Consumers can purchase a pack on its own or the multi-variation option. In addition to its clean tequila seltzer, the brand also debuted some branded merchandise including an abstract beach towel, an avant-garde 'Dad Hat,' a vibrant koozie, even a Yeti cooler, among others.
Moreover, Volley will appeal to conscious consumers as the brand partnered with Leave No Trace, an organization dedicated to cleaning up the local environment.
Image Credit: Volley
Trend Themes
1. Tequila Seltzer Boom - The rise of tequila seltzers presents an opportunity for beverage companies to tap into the growing demand for refreshing and low-calorie alcoholic beverages.
2. Transparent Ingredient Exploration - Brands like Volley are disrupting the industry by prioritizing transparency, prompting other companies to reassess and disclose their product's ingredients and nutritional information.
3. Eco-friendly Partnerships - Partnerships with environmental organizations like Leave No Trace offer opportunities for brands to align with sustainability initiatives and attract conscious consumers.
Industry Implications
1. Beverage Industry - Beverage companies can innovate by developing their own line of tequila seltzers to meet the growing demand for refreshing and low-calorie alcoholic beverages.
2. Food and Beverage Packaging - Packaging companies can capitalize on the rise of tequila seltzers by creating eco-friendly and eye-catching designs for these beverages.
3. Alcohol Retail - Retailers can expand their catalog by offering a variety of tequila seltzer brands, attracting health-conscious consumers looking for transparent and flavorful options.
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