Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,390 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,345 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,345 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,390 cutting edge ideas.

Hop-Infused Sparkling Water

Vyne Enhances Seltzers with Unconventional Flavors

— June 18, 2020 — Lifestyle
Thanks to the popularity of seltzer, it's easy to grab a fizzy can of fruity flavors but Vyne offers an exploration of unusual flavors with its hop-infused sparkling water. The non-alcoholic canned beverages are boldly branded with natural motifs and each flavor adopts a different color to express its identity as The Citrus One, The Herbal One or The Floral One. The logo draws inspiration from The Green Man and serves as a visual representation of the drinks being made from hop extracts and botanical ingredients.

Although hops tend to be associated with beer, these beverages have the potential to be enjoyed as refreshing alternatives to ordinary sparkling water, especially as they are free from calories and sugar.


Image Credit: Vyne
Trend Themes
1. Unconventional Flavors in Sparkling Water - Exploring unique and unexpected flavors in the seltzer market presents an opportunity for disruptive innovation.
2. Bold and Natural Branding - Using bold branding and natural motifs can differentiate products in the sparkling water industry and create disruptive innovation.
3. Alternative to Ordinary Sparkling Water - Offering calorie-free and sugar-free options with unique flavors can disrupt the traditional sparkling water market.
Industry Implications
1. Sparkling Water - The sparkling water industry can benefit from introducing unconventional flavors and bold branding to attract new customers.
2. Beverage - The beverage industry can explore the trend of hop-infused drinks and capitalize on the demand for unique, non-alcoholic options.
3. Packaging and Design - The packaging and design industry can collaborate with beverage companies to create visually appealing branding for hop-infused sparkling water.
4.5
Score
Popularity
Activity
Freshness