South African brand Savanna is now introducing 'Savanna Cross' as a smooth new cider option that's flavored with hops.
Savanna Cross is a apple cider product that aims to appeal to a wider audience by delivering a flavor experience reminds of beer. The uniquely flavored product clearly sets itself apart from others in the cider category that are typically sweet and fruity in taste, but still has the potential to satisfy as a light and refreshing alcoholic beverage choice.
As the beverage is not as sweet in comparison to most other ciders out there, the new product has the potential to be enjoyed over a longer period, much like session beer. The all-new Savanna Cross is packaged in 330ml cans at 4% ABV.
What's Driving This Trend
- Hop-infused Alcoholic Beverages
- The trend of incorporating hops into different alcoholic beverages can further innovate the beverage industry with unique taste experiences.
- Hybrid Beverages
- Creating a crossover between different beverages can introduce new taste experiences for consumers and create differentiation for brands.
- Cider Innovations
- Innovations in the cider industry, such as using different ingredients, can offer a wider range of options for consumers seeking alternatives to traditional alcoholic beverages.
Who This Affects Most
- Alcohol Industry
- Adding unique flavors to traditional alcoholic beverages can attract new target markets and increase sales.
- Craft Beverage Industry
- Craft beverage makers can explore the trend of hop-infused alcoholic beverages to differentiate their products and cater to changing consumer tastes.
- Alternative Beverage Industry
- Innovation in the cider industry can present new opportunities for alternative beverage makers looking to introduce unique products to the market.
