Botanical coffee blends elevate brews' benefits and flavors
Trend - The inclusion of botanicals in coffee blends is increasingly popular as brands look for ways to elevate their coffee products. These items include everything from lavender flavors to stress-relieving botanicals.
Insight - Experimenting with beverage flavors and benefits is common among North American consumers who prescribe to "foodie culture." Even in industries where people tend to be somewhat purist, like coffee and tea, many consumers are branching out in order to elevate their daily routines.
Insight - Experimenting with beverage flavors and benefits is common among North American consumers who prescribe to "foodie culture." Even in industries where people tend to be somewhat purist, like coffee and tea, many consumers are branching out in order to elevate their daily routines.
Workshop Question - How is your brand catering to its more experimental customers?
Trend Themes
1. Botanical Coffee Blends - Brands are exploring adding botanicals to coffee blends to elevate coffee flavors and benefits
2. Functional Coffee Blends - Coffee brands are incorporating functional ingredients like mushrooms and adaptogens to their coffee blends for specific benefits
3. Stomach-friendly Coffee Blends - Companies are creating stomach-friendly coffee blends that contain calming ingredients like cardamom and marshmallow root
Industry Implications
1. Beverage Industry - The beverage industry can explore integrating unique ingredients to elevate flavors and benefits of their products
2. Functional Foods Industry - Functional food brands can look at incorporating coffee blends with added benefits to their products
3. Natural Products Industry - The natural products industry can experiment with botanicals and natural ingredients to enhance their existing product lines
