Botanical coffee blends elevate brews' benefits and flavors
Trend - The inclusion of botanicals in coffee blends is increasingly popular as brands look for ways to elevate their coffee products. These items include everything from lavender flavors to stress-relieving botanicals.
Insight - Experimenting with beverage flavors and benefits is common among North American consumers who prescribe to "foodie culture." Even in industries where people tend to be somewhat purist, like coffee and tea, many consumers are branching out in order to elevate their daily routines.
Insight - Experimenting with beverage flavors and benefits is common among North American consumers who prescribe to "foodie culture." Even in industries where people tend to be somewhat purist, like coffee and tea, many consumers are branching out in order to elevate their daily routines.
Workshop Question - How is your brand catering to its more experimental customers?
