Pet treats and snacks come in the form of snack bars
Trend - Snack bars that are made for pets are increasingly common as brands look to offer more conveniently packaged treats for people's animals. These include everything from individually wrapped supplement bars for dogs, to break-apart cat treats.
Insight - Consumers in North America are increasingly investing in their pets' health and mental wellbeing, and this often comes with somewhat inconvenient routines for themselves and sometimes their pets. Brands that are able to merge quality animal care with convenience are therefore most appealing for pet owners.
Insight - Consumers in North America are increasingly investing in their pets' health and mental wellbeing, and this often comes with somewhat inconvenient routines for themselves and sometimes their pets. Brands that are able to merge quality animal care with convenience are therefore most appealing for pet owners.
Workshop Question - How could your brand better prioritize convenience for its customers?
