While most baked treats for pets may feature some protein, Bond Pet Foods is introducing the Protein-Packed Dog Treat Bar as a product that not only boasts a recipe with a 29% minimum protein content but also one that's animal-free. The baked dog treat bar is made with a dried yeast that requires much less land, water and energy to produce than animal and plant-based proteins, and it also boasts a formula that's free from peanuts.
Bond's Protein-Packed Dog Treat Bar boasts a sustainable and compact form that can be snapped into smaller pieces to supplement a dog's diet on the go. With this in mind, the brand purposefully shaped and packaged its novel pet treat product to look like a candy bar.
Image Credit: Bond Pet Foods
What's Driving This Trend
- Animal-free Protein
- Opportunity for developing more animal-free protein products for pets, leveraging alternative ingredients like dried yeast.
- Sustainable Pet Treats
- Growing demand for pet treats that are sustainable, energy-efficient, and use minimal resources in production.
- On-the-go Dog Nutrition
- Opportunity for convenient, snack-sized dog treats that can easily supplement a dog's diet while on the go.
Who This Affects Most
- Pet Food
- Innovations in animal-free protein sources and sustainable pet treats can disrupt the traditional pet food industry.
- Alternative Protein
- Animal-free protein products like dog treat bars can disrupt the alternative protein industry by catering to the pet market.
- Packaging
- The packaging industry can be disrupted by designing pet treat products to resemble candy bars, offering more convenient and appealing options.
